Goldstein Group recently published results of a study of best practices in marketing spending for business-to-business companies, which showed that today nearly half of all spending (47%) is spent online. The report documents how companies allocate their marketing dollars, how much they spend on print advertising, on direct mail, even on emerging social media. The study availability was picked up by BtoB Magazine (http://www.btobonline.com/apps/pbcs.dll/article?AID=/20081203/FREE/812039997). For a white paper describing results of the study, contact Joel Goldstein at jgoldstein@ggcomm.com.
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Brand BlogIt's a "Brand" new world out there for branders and marketers. Read about it here, in Goldstein Group's Brand Blog. |
