The technology advertising and public relations agency of Goldstein Group Communications, Inc. has augmented its technology marketing team with the addition of Jeff Spencer as Creative Director.
With nearly two decades of experience, Spencer is responsible for the creative vision and execution at Goldstein Group Communications. Blending strategy and insight with a heavy dose of creative mojo, he generates memorable, on-target ideas that help clients build their brands.
Spencer has spent the majority of his career producing award-winning consumer campaigns specializing in the Home and Automotive categories. Prior to joining Goldstein Group Communications he was Senior Art Director with Arras Group. There he worked with a wide range of clients including ICI Paints, Simmons Mattress Company, Moen, Sealy, and Yokohama Tires to produce print collateral, corporate identity, product launch materials, and electronic media campaigns.
“Our firm is continuing to grow,” said agency President Joel K. Goldstein. “We have diversified the industries represented by our clients, successfully competed for new business, and expanded relationships with several of our existing clients, and are now well positioned to continue providing consistently high levels of client service.”
Goldstein Group Communications, a technology b-to-b agency, brings an unusual combination of corporate communications management and engineer-level writing capability to its national client roster. With deep experience in electronics and industrial markets, the agency is able to draw on its skills to articulate with impact and clarity the technical advantages its clients bring to their customers. Unlike other agencies, staff members for the most part have built their careers on the corporate side of the desk, rather than as agency executives, a perspective that results in a higher level of accountability and measurability in te agency’s programs.