Archive for September, 2009

Online Marketing – Making it Work, and Making it Legal

Wednesday, September 30th, 2009

You don’t need a survey to tell you that marketing dollars are shifting from traditional media to online. Whether it’s Google advertising, company web sites, blogs or email, marketing budgets increasingly are tilting to reach their customers with online tools. In some cases, companies are moving to 100% of spending via online marketing, leaving traditional advertising and direct mail programs behind.

In the age of LinkedIn and Twitter, what’s working and why? Is email still effective? If research shows that company web sites generate the highest quality sales leads, what are the latest tactics for boosting web traffic?

Yet understanding online strategy is only half the task at hand. Fast-changing practices are challenging legal assumptions for what’s permissible in your online promotion programs. Can I buy keywords on Google that use my competitors’ names? Do I need terms and conditions posted on my site? If my salespeople build a customer contact file in LinkedIn, who “owns” those contact links if they leave the company? How should I change my employee handbook to account for company bloggers?

Presenters: Joel Goldstein, Goldstein Group Communications, Inc.
Lou Licata, Licata & Toerek

Thursday, October 8, 2009

8:00 a.m. – 9:30 a.m.
8:00 a.m. – 8:30 a.m. Registration, Networking, Continental Breakfast
8:30 a.m. – 9:30 a.m. Program

Corporate Plaza I
6450 Rockside Woods Blvd. South, Lower Level

Cost: No Charge
Register by Phone: (216) 573-6000 or Email: Wendy Kertesz – wsk@completecounsel.com

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Sorry, B2B marketers: Facebook is not ready for you yet.

Wednesday, September 23rd, 2009

Last week I went to an event and heard the Director of Sales for Facebook in the Midwest. He was surprisingly candid about the prospects of using Facebook about business-to-business marketing. He showed us eye-popping results from national retailers and consumer companies who advertise on Facebook, but for B2B he said the story was different. The best he could say is that it’s “tricky.”

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NEOSA Sales & Marketing SIG – Virtual Selling

Wednesday, September 9th, 2009

September 17, 2009
7:30 am – 9:00 am

The use of the Internet as a method of selling is increasing every day. Business-to-business vendors have discovered that Web based selling, sales force automation tools and a customer relationship management organizational method can be used to increase the effectiveness of their sales force.

The use of these tools today pales in comparison to the proposed uses of the model in the future. Deciding what is reality and what can be accomplished in a virtual environment will be crucial to the survival and success of sales organizations in the future.

The session is a prediction of how sales activities will be conducted in the virtual organization world of tomorrow.

Our presenter is Joel Goldstein, Founder and CEO of the Goldstein Group. Founded in 1992, The Goldstein Group is a premier b-to-b technology agency. The firm today provides marketing strategy, PR, email and Internet marketing, advertising and direct marketing programs. It distributes more than 1.5 million email marketing messages annually, making it one of Northeast Ohio’s largest e-marketing agencies.

Joel Goldstein is a seasoned expert in corporate and marketing communications programs whose career includes BFGoodrich, Gould, Glidden, Keithley Instruments, Danaher Corporation, and others. Goldstein is a member of Crain’s “Who’s Who In Technology,” is a past president of Public Relations Society of America (Akron), incoming president of the Greater Cleveland Chapter of PRSA, and also served as President of the Cleveland Chapter of Entrepreneurs’ Organization.

Agenda:
7:30 – 8:00 a.m. – Registration, Breakfast, Networking
8:00 – 9:00 a.m. – Panel Discussion/Q&A

For more information visit:
http://cose.org/en/Events/Listings/NEOSA/9-17-09.aspx?Date=9/17/2009&axAuth=00000034

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