Best time to ask for an order is Friday afternoon. “Who’s not in a good mood at the end of the week?,” he says. So he calls all his pending quotes and asks for the order then. Best time to ask for an appointment for the next week: Thursday afternoon. Advice from a pro. Now go after it, and good selling!
Archive for March, 2010
- Today companies have at least 60 ways to reach consumers, everything from Twitter to online contests and coupons sent via cell phones.
- By 2013, 46% of all media consumption will be ad supported. In 2003, 60% was. Another threat forecast to the viability of advertising-supported trade publishers.
- Ad/marketing spending won’t see gains until 2011 after reaching a peak in 2007. We think that’s somewhat true; based on our activity, 2010 will be better than 2009 for most in marketing, but won’t return to 2008 spending levels for another year or two.
- Newspaper ad revenue has plunged by 40% since 2003 and will continue to shrink by another 20% by 2013. Magazines are seeing the same drop, though not as steep, it said: 20% decline since 2003, with another 12% decline by 2013.
Health of economy tidbit: a bank told me that their institution is three years into a five-year moratorium on writing any loans for commercial real estate, unless it’s an owner-occupied building. Unbelievable how much “inventory” exists and how much recovery remains to take place in the financial and real estate industries.
A friend of mine from Entrepreneurs’ Organization (EO) is Senthil Kumar, who owns the exporting company S&V Industries. He has a theory about global economics, in that we’re in the middle of a period now where the world economies are going through a selective sorting process. At the end each country will be known for being dominant in one area of production. On his trip to India, he came away convinced it will become not just a center of software, as it is now, but even a center of automotive manufacturing. Consider the Nano, he says. Not Apple’s Nano, but the world’s cheapest car at $2800. In India, he says they’ve sold 1 MILLION Nanos already since introduction 13 months ago! A comparison note for perspective, though: as of August 2009 the Chinese bought 1 million cars a month and will pass the U. S. as the world’s largest car market this year, 2010.