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Archive for May, 2010
Marketing Poll Question
Monday, May 24th, 2010Adding Dimension to Direct Mail
Tuesday, May 18th, 2010It’s a basic rule of direct mail success: if you send someone a box, he or she just HAS to open it to see what’s inside. Goldstein Group used this natural human curiosity to drive a tremendous response for a “micro-campaign” mailing program for Weatherchem, a company that provides packaging for spices and other goods found in the supermarket. Taking a cue from their market, we created a mailer with a miniature shopping cart that captured attention – and even generated unprompted phone calls from prospects to learn more!
GGC Launches New Site
Wednesday, May 5th, 2010GGC’s new web presence provides a platform for the agency to showcase everything we’re proud of – our people, our work, and our results. With an online portfolio, white papers, narrated PowerPoints, and links to the blog, we hope you’ll get a better sense of everything we do, and why we’re passionate about creating “wow” moments for our clients. We’d love to know what you think; visit us at www.ggcomm.com.
