Brand Blog

B-to-B marketers are paying more and more attention to the stats and data coming from HubSpot and other marketing automation tools. In fact, more of our clients are planning marketing automation reviews or implementations in 2012 than ever before, with most using or leaning toward HubSpot and Pardot.
Recently, one of our clients took some of the results of HubSpot’s A/B testing to heart on a basic question many of us face: What web button text is most likely to lead someone to click? Is it Submit? Register? Or does it even matter? HubSpot’s advice to us, based on their clients’ testing, is that Click Here generates the highest clicks and lead conversions. And, in one instance, it was true: one client boosted clicks on an offer by 31% in a month – just by changing the button text to Click Here.