Our agency has always been a big fan of a great idea, whether it’s ours or someone else’s. That’s the role of a good agency 
— to act as a harvester of “best practices,” to share great ideas that work in one company with others who could benefit from them. So here’s our latest great idea from one of our clients, Diamond America. By locating a highly shortened lead form right on its home page, this company immediately multiplied its lead flow by five. The form’s no different from what might be found on the “Contact Us” page, but its new front-and-center visibility makes it a far more effective lead generation tool.
Archive for the ‘Web Design’ Category
A Great Use of Home Page Real Estate
Wednesday, January 12th, 2011And the Winner is….
Thursday, December 2nd, 2010Congratulations to Goldstein Group client Radisphere, whose new web presence (www.radisphere.net) took top honors in the web category of the “eHealthcare Leadership Awards.” The new web site (can you guess which agency created the site?) is part of a total rebranding and name change effort for the company as it crafts a new identity and platform to appeal to the hospital market.
Web Navigation Design Driven By Customer Research
Thursday, October 14th, 2010When is a quote button invisible on a web page? The answer to that question came as part of a Goldstein Group web navigation study conducted at the start of a web re-design project for L. J. Star, a process control manufacturer. Because everyone has an opinion about what constitutes good web design, and because it
really only matters what customers think, Goldstein Group launched a web navigation study to guide the structure of the new site’s design. By testing the customers’ ability to complete a series of 10 common tasks, searches and downloads, based on the most desired marketing “outcomes” of a web visit, the agency discovered a far more intuitive and logical navigation scheme to present to customers on the new site. The online interviews were recorded and captured for client review. Some surprises? The Request-a-Quote button’s position in the previous site design was overlooked by many, because of the Quote button’s location on the page. Another test to find a particular data sheet could only be completed 62% of the time.
Can’t remember what changes you made to your website?
Tuesday, January 5th, 2010Google to the rescue with a new feature called Annotations. Any user with Google Analytics can write comments about changes they have made to the site. As an analyst, this will save a ton of time since I will no longer have to spend hours figuring out why all the data changed. To read more about this feature go to, http://www.roirevolution.com/blog/2009/12/new_ga_feature_annotations.html.
