You don’t need a survey to tell you that marketing dollars are shifting from traditional media to online. Whether it’s Google advertising, company web sites, blogs or email, marketing budgets increasingly are tilting to reach their customers with online tools. In some cases, companies are moving to 100% of spending via online marketing, leaving traditional advertising and direct mail programs behind.
In the age of LinkedIn and Twitter, what’s working and why? Is email still effective? If research shows that company web sites generate the highest quality sales leads, what are the latest tactics for boosting web traffic?
Yet understanding online strategy is only half the task at hand. Fast-changing practices are challenging legal assumptions for what’s permissible in your online promotion programs. Can I buy keywords on Google that use my competitors’ names? Do I need terms and conditions posted on my site? If my salespeople build a customer contact file in LinkedIn, who “owns” those contact links if they leave the company? How should I change my employee handbook to account for company bloggers?
Presenters: Joel Goldstein, Goldstein Group Communications, Inc.
Lou Licata, Licata & Toerek
Thursday, October 8, 2009
8:00 a.m. – 9:30 a.m.
8:00 a.m. – 8:30 a.m. Registration, Networking, Continental Breakfast
8:30 a.m. – 9:30 a.m. Program
Corporate Plaza I
6450 Rockside Woods Blvd. South, Lower Level
Cost: No Charge
Register by Phone: (216) 573-6000 or Email: Wendy Kertesz – wsk@completecounsel.com
