It’s a basic rule of direct mail success: if you send someone a box, he or she just HAS to open it to see what’s inside. Goldstein Group used this natural human curiosity to drive a tremendous response for a “micro-campaign” mailing program for Weatherchem, a company that provides packaging for spices and other goods found in the supermarket. Taking a cue from their market, we created a mailer with a miniature shopping cart that captured attention – and even generated unprompted phone calls from prospects to learn more!
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Brand BlogIt's a "Brand" new world out there for branders and marketers. Read about it here, in Goldstein Group's Brand Blog. |
