I was checking into some new ESPs (Email Service Providers) recently. While talking to one of the well known ESP companies was told about a new technology they will launch soon. The new technology will monitor when someone opens their emails the most – morning, noon, evening hours, etc. After receiving 10 or so emails, the tool will determine your preferred time, and deliver future emails within that time frame. Pretty clever.
Another new tool to be offered by some publishers relates to message relevancy. If you visit a magazine’s site, for instance, and click to read articles or banners that relate to a specific product category, the next time you visit that site, banners in that product sector will be served up, rather than general/unrelated ad messages.
Just more developments in the ongoing march to leverage marketing and technology to create greater customer engagement.
