It’s a beautiful desk, built of fine hardwoods and a contemporary design that makes it a perfect fit for a den, home office or workplace. But even more compelling, its sophisticated design hides ugly tangles of wires and cables caused by all the wireless routers, monitors and workstations that crowd a typical workspace. So Goldstein Group was hired by Caretta to create a new brand for the young furniture manufacturer as it moved from development to full-scale production. With new messaging, literature, a series of PR announcements and a re-imagined web presence, Caretta traffic doubled every month during the first four months following the company’s brand launch. Strong PR announcements and aggressive search engine marketing drove ever-higher web visits with metrics that showed visitors remained on the site for remarkably long periods.
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Brand BlogIt's a "Brand" new world out there for branders and marketers. Read about it here, in Goldstein Group's Brand Blog. |
