Our agency saw a dramatic increase in our online video production last year, and many clients have recognized that video offers and content often generate the strongest response to web and email programs. However, one company recently took the video concept too far when it emailed a news release to editors that consisted ONLY of a video! No text, nothing for the editor to review, revise, and edit. They expected the editor to listen to the video, type a transcript while listening to the audio, and create a new product news item. Sometimes marketers do the darndest things!