Much about media relations is similar to sales, and there’s nothing more persuasive and effective in building a strong journalistic relationship with a company than the traditional face-to-face meeting. In December, Goldstein Group created a four-day press tour for an automotive aftermarket manufacturer that covered both coasts, 35 editors and 28 consumer magazines. A single meeting with editors from just Diesel Power, Four Wheeler, Hot Rod, Car Craft, Popular Hot Rodding and Chevy High Performance represented more than 1.6 million readers! The coverage was priceless, with 39 pages of in-depth print article coverage – and that doesn’t even include the web coverage and blog posts.
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Brand BlogIt's a "Brand" new world out there for branders and marketers. Read about it here, in Goldstein Group's Brand Blog. |
