We’ve long seen the impact that social media has on pushing traffic to client web sites. Recently, we saw a great example for how it extends to media relations. After I posted a note about a new webcast for client LXI Consortium, an editor at one of the industry’s Tier 1 publications, who follows the client’s Twitter feed, contacted LXI for permission to publish an article on the new web content. To read more about social media for b-to-b companies, read our white paper.
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Brand BlogIt's a "Brand" new world out there for branders and marketers. Read about it here, in Goldstein Group's Brand Blog. |
