Along the same lines as the editor story, we hear a lot of skepticism about the value of social media for driving the sales process. But consider this finding: Almost three in five IT decision-makers use social media to learn about new products, services and technologies, according to UBM TechWeb’s annual “Social Media at Work” study. Almost half (47%) use social media to seek advice from peers before making technology purchases.
Social media is pervasive, and it would make sense for IT executives to increasingly use social platforms to share information and help them make purchase decisions,” Scott Vaughan, UBM TechWeb’s CMO, said in a statement. “That said, social media is not a silver bullet when it comes to IT marketing.”
The study of about 650 business technology decision makers was conducted online.