It’s a basic rule of direct mail success: if you send someone a box, he or she just HAS to open it to see what’s inside. Goldstein Group used this natural human curiosity to drive a tremendous response for a “micro-campaign” mailing program for Weatherchem, a company that provides packaging for spices and other goods found in the supermarket. Taking a cue from their market, we created a mailer with a miniature shopping cart that captured attention – and even generated unprompted phone calls from prospects to learn more!
Posts Tagged ‘direct mail’
Adding Dimension to Direct Mail
Tuesday, May 18th, 2010Two Direct Mail Wins for Goldstein Group and Franklin & Seidelmann
Friday, July 18th, 2008Congratulations to GGC Art Director Sue Rahn and agency client Christy Boehm, VP of Marketing at Franklin & Seidelmann (F&S). The two created a unique direct mail program for the company’s teleradiology practice that received an Aster Award from Healthcare Marketing Today magazine. It was the second year in a row the GGC/F&S marketing team received an Aster, winning it last year for the new F&S web site launched in 2007. And, the mailer was also named a winner in the non-hospital category by Marketing Healthcare Report magazine.
