We’ve been able to monitor click traffic on web pages for a while now by using Google Analytics. But where do a visitor’s eyes go? Where are the dead spots on your web design, and exactly how far down are people scrolling on each of your main pages? We’re answering those questions with a new tool called Clicktale, which provides fascinating “heat maps” that identify where the mouse travels on a web page (but may not click). Why track mouse movement? Because there’s an 80 percent correlation between your eye movement and where the mouse travels. Quick hit: with one client, we learned that the unusual placement of its all-important “quote” button, even though it was at the top of the page, rendered it nearly invisible.
Posts Tagged ‘email’
Seeing Is Believing
Tuesday, March 15th, 2011Online Marketing – Making it Work, and Making it Legal
Wednesday, September 30th, 2009You don’t need a survey to tell you that marketing dollars are shifting from traditional media to online. Whether it’s Google advertising, company web sites, blogs or email, marketing budgets increasingly are tilting to reach their customers with online tools. In some cases, companies are moving to 100% of spending via online marketing, leaving traditional advertising and direct mail programs behind.
In the age of LinkedIn and Twitter, what’s working and why? Is email still effective? If research shows that company web sites generate the highest quality sales leads, what are the latest tactics for boosting web traffic?
Yet understanding online strategy is only half the task at hand. Fast-changing practices are challenging legal assumptions for what’s permissible in your online promotion programs. Can I buy keywords on Google that use my competitors’ names? Do I need terms and conditions posted on my site? If my salespeople build a customer contact file in LinkedIn, who “owns” those contact links if they leave the company? How should I change my employee handbook to account for company bloggers?
Presenters: Joel Goldstein, Goldstein Group Communications, Inc.
Lou Licata, Licata & Toerek
Thursday, October 8, 2009
8:00 a.m. – 9:30 a.m.
8:00 a.m. – 8:30 a.m. Registration, Networking, Continental Breakfast
8:30 a.m. – 9:30 a.m. Program
Corporate Plaza I
6450 Rockside Woods Blvd. South, Lower Level
Cost: No Charge
Register by Phone: (216) 573-6000 or Email: Wendy Kertesz – wsk@completecounsel.com
