The debate over whether Facebook is an appropriate environment for b-to-b marketers has been largely settled. With 2000 new people each week joining the IEEE (Institute for Electrical/Electronic Engineers) Facebook page (now totaling 106,000), many technology and business-related organizations are finding that Facebook serves as an ideal platform for building connections and minimizing the space between customers and companies. We saw this recently with one client, which promoted its popular tutorial handbook via the relatively new medium of Facebook advertising. Handbooks have long been the “home run” in lead generation in traditional and other web venues; will they have the same draw in a social media environment? The answer for us was immediate and definitive, with 100 handbook requests generated within two weeks after the ad’s launch.
Posts Tagged ‘Facebook’
Facebook Advertising Now at Work for B-to-B
Wednesday, February 9th, 2011Tags: B-to-B, Facebook, Facebook Advertising, IEEE
Posted in Social Media | No Comments »
Facebook Privacy Change Affects Progressive Lawyers
Tuesday, December 8th, 2009A random lawyer I know (she wouldn’t let me use her name) complains that the new privacy changes at Facebook are hampering her ability to do legal research. Facebook is changing their security restrictions so you show only friends or friends of friends, rather than providing everyone with access to your content. Actually, I had no idea Facebook even comes into play for legal research, but she says she routinely uses Facebook to dig up damaging facts about opposing clients in her cases. If a client is hiding, believe it or not, they often list their home addresses right on their Facebook profile! Or, they post pictures of themselves they shouldn’t, such as smoking pot with their kids in the room (always good fodder for those custody cases!). We’ve all heard stories about how HR and business execs peruse Facebook before hiring people; it seems its impact is being felt into new areas such as legal investigations. Who would have thought?
Tags: Facebook, Social Media
Posted in Social Media | No Comments »
Sorry, B2B marketers: Facebook is not ready for you yet.
Wednesday, September 23rd, 2009Last week I went to an event and heard the Director of Sales for Facebook in the Midwest. He was surprisingly candid about the prospects of using Facebook about business-to-business marketing. He showed us eye-popping results from national retailers and consumer companies who advertise on Facebook, but for B2B he said the story was different. The best he could say is that it’s “tricky.”
Tags: B2B, Facebook, Social Media
Posted in Social Media | No Comments »
