- Today companies have at least 60 ways to reach consumers, everything from Twitter to online contests and coupons sent via cell phones.
- By 2013, 46% of all media consumption will be ad supported. In 2003, 60% was. Another threat forecast to the viability of advertising-supported trade publishers.
- Ad/marketing spending won’t see gains until 2011 after reaching a peak in 2007. We think that’s somewhat true; based on our activity, 2010 will be better than 2009 for most in marketing, but won’t return to 2008 spending levels for another year or two.
- Newspaper ad revenue has plunged by 40% since 2003 and will continue to shrink by another 20% by 2013. Magazines are seeing the same drop, though not as steep, it said: 20% decline since 2003, with another 12% decline by 2013.
