When Abanaki developed its “Fuzzy” oil skimming material several years ago, it never dreamed it would prove so effective in what would become the biggest environmental disaster of our lifetimes – the Gulf Oil spill. But getting the message out about its Fuzzy material was important not only to capture attention of those coordinating Gulf cleanup, but for its traditional base of industrial customers that will buy oil skimmers long after the Gulf spill is out of the news. So a PR, video and Twitter campaign launched with Goldstein Group sought to generate not just coverage, but to drive traffic to the company’s site. During the campaign, Abanaki content almost took over relevant Google searches; a search on “gulf oil skimmer,” for instance, yielded Abanaki content, news releases and even a Twitter post that consumed 6 of the 10 page 1 Google listings. As a result, Abanaki drove its web traffic up 120% from April to June. And it wasn’t all casual surfers; during the same time, lead generation conversions (quote requests, lead forms, etc.) jumped 14%. The company’s Twitter followers more than doubled as well during the campaign.
Posts Tagged ‘PR’
Search Tools and PR Drive Furniture Site Traffic
Monday, September 27th, 2010It’s a beautiful desk, built of fine hardwoods and a contemporary design that makes it a perfect fit for a den, home office or workplace. But even more compelling, its sophisticated design hides ugly tangles of wires and cables caused by all the wireless routers, monitors and workstations that crowd a typical workspace. So Goldstein Group was hired by Caretta to create a new brand for the young furniture manufacturer as it moved from development to full-scale production. With new messaging, literature, a series of PR announcements and a re-imagined web presence, Caretta traffic doubled every month during the first four months following the company’s brand launch. Strong PR announcements and aggressive search engine marketing drove ever-higher web visits with metrics that showed visitors remained on the site for remarkably long periods.
