Brand Blog

We’ve long known that PR professionals no longer write news releases to appeal to editors and reporters. Today, they write for the end-user, because news releases are now posted word for word on news sites around the web. Now, do we not only need to write with the end-user in mind but Google? We’ve been writing “optimized” news releases for some time, releases that contain links and phrases optimized so search engines can easily find them. The latest trend is to abandon the journalistic style for newswriting and write especially for Google. For example: Always include quotations in every release, because Google seeks them out for their news sites; when attributing a quote, use the person’s first and last name throughout the release, because people are more likely to search for a full name than just the last name. PR articles and releases are important for marketers today, because PR is the #2 driver of traffic to many company web sites.