Brand Blog » seo

Brand:Scan August eNewsletter

Cyndi Friedel — Wed, 04 Aug 2010 16:22:49 +0000

Our latest eNewsletter has been published.

http://www.ggcomm.com/ggc/Ideas8-10/index.htm

Enjoy.

SEO Trend: Getting Dominant “Share of Page”

Joel Goldstein — Tue, 29 Jun 2010 18:04:12 +0000

http://my.brainshark.com/SEO-Trend-Getting-Dominant-Share-of-Page-61759391

SEO Trends: Getting Dominant "Share of Page"

Joel Goldstein — Thu, 15 Apr 2010 19:38:10 +0000

View the presentation:

http://www.tinyurl.com/ykmkpp6

Study Shows Small Businesses That Blog Get 55% More Website Visitors

Joel Goldstein — Mon, 26 Oct 2009 14:56:55 +0000

If you blog, you know that it’s good for your business.

But how — and how much?

Answers to those questions can be found by clicking on the link below:

http://tinyurl.com/lkwmlf

To Use Meta Tags or Not?

admin — Wed, 07 Oct 2009 15:16:19 +0000

There has been much discussion in the search engine world about whether to use meta tags in SEO programming, and whether it still matters to Google. In a recent blog post, Google confirmed they do not use keyword meta tags for their search rankings. However, Google does use the description meta tag as the text for their organic search results snippets.

Companies looking to invest in SEO should not completely ignore the meta tag. Microsoft said that keyword meta tags are still being used in Bing and Yahoo!

http://tinyurl.com/najsxf

The Paradigm Shift in Search Engine Marketing

Joel Goldstein — Tue, 18 Aug 2009 14:30:46 +0000

Yesterday, we used to measure the success of SEO programs based on rankings. “Did we get on the first page” was our first goal, which quickly gave way to, “Did we get to the top of the first page?”

Granted, that real estate is valuable. And it’s a true battle ground to maintain that position, as companies work aggressively to capture that high ground on their own.

What marketers are evolving to, however, are programs that work to consume as much as possible of the entire first page! With new social media tools and PR programs, it’s possible to not just gain position at the top of the page, but gain ALL the positions, or many of them, on that first page.

Consider this example for “baggage sortation systems,” an important term for a client. In this instance, the company, Accu-Sort, consumes a majority of the 10 spots on the first page for this key phrase. For anyone searching on it, it’s impossible not to see news releases, video on YouTube, images picked up from Flickr, Wikipedia postings, as well as web content on the company’s own site.

Another example that illustrates the point of the new move toward “integrated search,” and how that is changing SEO programs. When searching Google for “electrometer,” the first listing is a Wikipedia post, surrounded with other Flickr images, traditional organic listings, and paid search.

Welcome to the new competition for Search Engine Marketing. Dominant coverage on page 1, from top to bottom.

News Releases for Journalists or Google?

admin — Wed, 08 Apr 2009 15:21:07 +0000

We’ve long known that PR professionals no longer write news releases to appeal to editors and reporters. Today, they write for the end-user, because news releases are now posted word for word on news sites around the web. Now, do we not only need to write with the end-user in mind but Google? We’ve been writing “optimized” news releases for some time, releases that contain links and phrases optimized so search engines can easily find them. The latest trend is to abandon the journalistic style for newswriting and write especially for Google. For example: Always include quotations in every release, because Google seeks them out for their news sites; when attributing a quote, use the person’s first and last name throughout the release, because people are more likely to search for a full name than just the last name. PR articles and releases are important for marketers today, because PR is the #2 driver of traffic to many company web sites.