Lead Generation, Marketing Automation
Why Marketing Automation?
Driving ROI has been the focus for savvy marketers for years.
Particularly for business-to-business companies who must generate
quality leads to survive, tracking results ensures that sales and
marketing departments are able to focus their resources on those
programs that work best.
Goldstein Group takes a unique approach to helping clients
implement and operate Marketing Automation programs. While we're
focused not just on selecting and installing the right tool, we
understand from first-hand experience that true success is measured
by how well the tool is used and applied. It's not just about
generating reports and dashboards (though that's pretty exciting on
its own!). Our work focuses on pulling insights and actions out of
the data, so that we're constantly delivering the important metrics
that drive results:
- Lower cost/lead
- Higher lead-to-sales conversions
- Faster days-to-close rates
Marketing Automation allows us to finally move beyond "counting
clicks," or even counting quotes. Now we're able to count results,
and identify what works and what doesn't.
It's common for marketers to refer to the familiar quote, "I know
half my advertising is wasted; I just don't know which half!" With
Marketing Automation, now we know.
See sample lead generation