Brand Awareness Research
Much of what we'll do in our marketing communications program has
to do with improving your visibility and building your brand position.
Is your awareness higher than last year? Are you gaining ground
against your competitor, or losing? Is your brand preference holding
up in all of your market geographies and target industries?
Marketing is based on numbers, not gut feel. On analytics, not
anecdotes. It makes sense to put numerical values to your position
today, to establish a baseline for what your awareness is, and how
your prospects think of you.
For instance, is your awareness among our target 10% or 50%? How
much do they know about you? Can they identify your strengths
accurately? And do they know you better than your competitors?
Conducting a brand analysis survey answers these questions and puts
hard data into your marketing program.
See sample branding programs.