Corporate/Product Naming
What's in a name? The right name gives your brand power, clarity
and impact. The wrong name? just gives your salespeople one more
barrier they have to overcome.
As part of a branding and identity program, GGC creates effective
naming strategies and logo designs that carry your brand forward
through any channel of distribution.
Logos/identities form the platform for any successful
marketing/branding initiative. Should your identity be descriptive or
tied into emotion? Should it be similar to a competitor, or
deliberately separate? When should a division carry its own identity,
or be built on a brand that's folded into the main corporate parent?
The synergy that will be created by a strong brand marketing
program will help move customers and prospects through the marketing
continuum of:
Awareness > Interest > Preference > Loyalty
See sample identities.
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