Webcasts today have been proven in their ability to generate interest,
credibility and a position of expertise for companies.
Effective webcasts function both as initial lead generators
(promoted via online advertising) as well as devices to help move the
sales process along with prospects still on the fence. Content can be
repurposed from articles used in a PR program, or customer panels, or
presentations from executives and technical experts.
And because they're online, webcasts live on far beyond any initial
broadcast date. Over the life of a webcast, it can generate thousands
of views to your customers and prospects.
See sample webcast programs.