It’s budget planning season for marketers. Now is the time of year when you look at what worked, what didn’t, and turn on the creativity after-burners to create that one awesome marketing campaign that will assure your spot in the Marketer Hall of Fame.
What should you review?
Your Message. What can you do to move your customers up the pyramid?
Your Website. What matters?
ROI. Are you using a marketing automation tool?
Download our 2015 Marketing Budget Planning eGuide with six ideas to build into your plan this year.
Joel Goldstein, a proud graduate of Kent State University, is the president of Goldstein Group Communications, the agency he founded in 1992. While the agency has evolved during the years from its initial roots as a PR agency to become a full-service lead generation and branding firm, GGC has remained consistent in its focus on serving B2B companies that have some degree of technical or engineered content. Joel drives the agency’s strategy with a particular emphasis on incorporating new technology tools to drive improved performance, a focus on “Measurably Better Results” that has formed the foundation of the agency since its early days.