Better Results
Looking for Marketing ROI? You’ll Find It Here.
We know what works. We’ve done it before. And we can show you.
It’s mission critical for every marketer: how do I show marketing is driving revenue? What’s working, what’s not? What can I do better than my competitor? And how do I use marketing to accelerate growth – actual sales, not just clicks and leads?
Goldstein Group Communications has been building powerful B2B marketing campaigns for 30+ years. While everything’s changed from 1992, one common imperative from every client CEO remains: tell me what leads you generated that converted to customers, and how much revenue that brought me.
It’s a simple directive that’s anything but simple to create. Yet, through unique combinations of creative blended with data, strategy blended with crisp execution, we demonstrate our proven performance every day with innovative, Technology-Forward digital marketing campaigns.
We’re not afraid of data to measure our performance.
Your Top Three
There are three essential metrics that define whether your digital lead generation program is working.
2% of all website sessions convert to a lead
One out of 10% of all leads should convert to a quote/opportunity
$X:1 ROI For every dollar you spend on marketing, you should realize at least $5 back in revenue
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B2B Marketing Based on Analytics, Not Anecdotes
At GGC, there’s no guessing: we use marketing and CRM technology to connect leads to sales, demonstrating to every C-level executive just where Marketing ROI can be found.
Consider:
$100+ million manufacturer of electronic equipment that shows for every dollar invested in marketing $9 in sales are produced.
Contract manufacturer generated $26 million in opportunities from digital marketing in just one year and closed $22 in sales for every $1 invested.
Improved the website performance of a process industry manufacturer by boosting lead flow 51% in just four months, while cutting cost/lead by 50%.
Created a $20,000 sales campaign that generated $78,000 in immediate sales and another $900,000 in quoted opportunities.
Appointment setting programs that generated $1 million in first year sales
Decreased cost/quote by 42% while generating 11% more quotes
Goldstein Group prides itself on its ability to deliver Measurably Better Marketing
Here are a few of the measurably better results we achieved for out clients
Showing Marketing ROI for B2B Businesses
ROI Dashboarding
Closed Loop Reporting
Funnel Optimization
Google Analytics4 Optimization
KPI Setting and Benchmarking
Conversion Rate Optimization
Google Search Console
Performance Metrics Reporting
Attribution Reporting
Frequently Asked Questions
How to measure ROI on analytics
ROI, or Return on Investment, in B2B marketing analytics is a key performance measurement that evaluates the efficiency and profitability of marketing investments. It is calculated by dividing the sales amount generated by the amount spent on marketing. This metric is crucial for B2B marketing leaders as it provides a clear indication of the financial returns from marketing activities, focusing on actual revenue rather than vanity metrics like clicks or impressions.
Here are some key points about ROI in analytics based on the knowledge base:
- Importance: Measuring ROI is considered the “holy grail” of B2B marketing performance. It helps in understanding the direct impact of marketing efforts on revenue generation.
- Tools and Integration: Achieving accurate ROI measurement often requires advanced tracking software, tight processes, and seamless technology integration. Tools like marketing automation software linked to customer relationship management (CRM) systems are essential for this purpose.
What is ROI in analytics?
ROI, or Return on Investment, in analytics is a key performance measurement that evaluates the efficiency and profitability of marketing investments. It is calculated by dividing the sales amount generated by the amount spent on marketing. This metric is crucial for B2B marketing leaders as it provides a clear indication of the financial returns from marketing activities, focusing on actual revenue rather than vanity metrics like clicks or impressions.
- Definition: ROI measures the financial return on marketing investments, typically expressed as a ratio or percentage. For example, an ROI of 5:1, which is the average in B2B marketing, means that for every dollar spent on marketing, five dollars in sales were generated.
How to do an ROI analysis?
To conduct an ROI analysis in B2B marketing, follow these steps:
- Define Your Objectives:
Clearly outline what you aim to achieve with your marketing efforts. This could be increasing sales, generating leads, or improving brand awareness. - Identify Metrics:
Focus on actual revenue rather than vanity metrics like clicks or impressions. The key metric for ROI is the sales amount generated from your marketing spend. - Gather Data:
Use advanced tracking software and integrate your marketing automation tools with your CRM system. This integration is crucial for accurate data collection and analysis. - Analyze Results:
Look at the ROI figures to understand the effectiveness of your marketing campaigns. For example, an ROI of 5:1 means that for every dollar spent on marketing, five dollars in sales were generated. - Optimize Campaigns:
Use the insights from your ROI analysis to refine and improve your marketing strategies. Focus on the channels and tactics that deliver the highest returns. - Report and Adjust:
Regularly report your findings to stakeholders and make necessary adjustments to your marketing plans based on the ROI data.
Our Mission:
Inspired, Data Driven B2B Marketing Programs Built to Accelerate Sales
Building global brands on messages that matter and visuals that inspire
Message Architecture | Wow! Creative | Logo and Identities | Video | Photography and beyond...
Quality leads that quickly convert to sales-ready opportunities
Paid SearchZoomInfo StrategySales Enablement
Inbound Marketing | Email Marketing Automation | Funnel Optimization | Data Hygiene | Conversion Rate Optimization and beyond...
Designed and built to work as hard as marketers do
Search Engine Optimization
SEO | Search Marketing | User Experience | Expert Development | Integrations | Ecommerce | Analytics and beyond...
Differentiated, technical content that clients don’t have to re-write
Marketing to EngineersMarketing for Electronics Expertise
Search Strategy | Engineer Level Writing | White Papers and Webinars | Public Relations | Sales Material and beyond...
ROI performance that takes the guesswork out of marketing
HubSpot and Salesforce Integrations
KPI Setting and Performance Metrics | Attribution Reporting | Closed Loop Reporting | ROI Dashboarding and beyond...
Are you ready for liftoff?
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