Are You Listening? Five Things Your Customers Are Telling You.

Are You Listening? Five Things Your Customers Are Telling You.

So much is changing about marketing that sometimes it’s hard to know what to prioritize. So
turn for advice to the best place possible – your customers! They’re clear on telling us what works, and what doesn’t. Our newest eBook goes through five of the most important suggestions customers are whispering in our ears:

• Does the brand matter?
• Is message competition getting out of hand?
• How building awareness doesn’t replace preference?
• How many people decide to buy?
• When does the marketer’s job begin and when does the salesperson take over?

See the eBook for the five most important things customers are telling us all:

Written by Joel Goldstein:

Goldstein Group agency president who builds “Measurably Better Marketing” programs that create WOW experiences for clients.

About the Author:

Joel Goldstein, President

Joel Goldstein, a proud graduate of Kent State University, is the president of Goldstein Group Communications, the agency he founded in 1992. While the agency has evolved during the years from its initial roots as a PR agency to become a full-service lead generation and branding firm, GGC has remained consistent in its focus on serving B2B companies that have some degree of technical or engineered content. Joel drives the agency’s strategy with a particular emphasis on incorporating new technology tools to drive improved performance, a focus on “Measurably Better Results” that has formed the foundation of the agency since its early days.