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Choosing a B2B Marketing Agency: Six Things Youâre Not Likely to Hear in an Agency Pitch.
Making choices shouldnât be difficult, but we all know sometimes itâs easy to be overwhelmed by all the options. If youâre in the market for a marketing firm youâve probably read a dozen articles about how to select an agency. Sometimes, itâs not what the contenders say in their presentations (which often can sound the same), but what they DONâT say. In our newest White Paper, we tell you six things you arenât likely to hear in a pitch but could have important implications in choosing the marketing partner that will provide the very best fit.
I wonât tell you all six, but hereâs a teaser about two of them:
- âWe donât care about generating any leads for you.â Sounds counter-intuitive for an agency to say that, but weâre focused on much more than just lead gen. At this point, generating leads for most companies isnât that complicated. In the engineering space we work most in, itâs pretty simple what people will respond to â calculators, buyers guides, webinars, handbooks. The true value for us and any marketing team is not how many leads youâre dumping into a database, but how youâre HARVESTING those leads and converting them into revenue. Thatâs the real conversation to have with clients.
- âWe work for free.â Again, more counter-intuitives, but because weâre doing more and more work on the sales side of the house, not just marketing, weâre able to generate actual revenue, not just leads and clicks, for clients, at volumes that MORE than pay for our services. True marketing today has a higher bar for performance that focuses on outcomes, not just awareness and activity.
Read more on these two and get the rest of our list on what to listen for during that agency pitch by downloading our latest white paper.