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4 Strategies to Transition to Virtual Selling

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4 Strategies to Transition to Virtual Selling

Published by Joel Goldstein, on August 13, 2020
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Social distancing doesn’t mean we get to put sales on hold.

As with everything related to the virus, new patterns and behaviors are taking place, and it’s likely to shape our method of sales and marketing in permanent ways.

Even though it feels that everything is changing, that actually creates opportunity for those who are open to discovering it. As our sales and marketing world gets re-shuffled, the first ones to figure it out are the ones who are likely to gain competitive advantage.

Is it possible to sell without face-to-face relationship building? Of course. So, let’s discuss four strategies to follow in transforming your sales operation from traditional practices to virtual selling:

1. What tools will help you sell virtually?
2. How can I use automation to build virtual relationships?
3. How do I change the content I’m creating so it gets more attention virtually?
4. How do I change my message to be more persuasive and get noticed without me being on-site?

Get our White Paper to learn more about these Four Strategies to win the battle in the field virtually!

virtual selling white paper

About the Author:

Joel Goldstein, President

Joel Goldstein, a proud graduate of Kent State University, is the president of Goldstein Group Communications, the agency he founded in 1992. While the agency has evolved during the years from its initial roots as a PR agency to become a full-service lead generation and branding firm, GGC has remained consistent in its focus on serving B2B companies that have some degree of technical or engineered content. Joel drives the agency’s strategy with a particular emphasis on incorporating new technology tools to drive improved performance, a focus on “Measurably Better Results” that has formed the foundation of the agency since its early days.

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