30+
Years of Experience
Sales Enablement. Close More. Grow More.
Transform your stalled sales pipeline into a predictable revenue engine with our Sales Process Optimization methodology
The Challenge Facing Manufacturing Leaders
Your sales and marketing teams are working harder than ever, but new customer acquisition remains frustratingly elusive. Sound familiar?
“We have leads, but no one follows up” Marketing generates leads, but they stall in your CRM. Your sales team can’t convert them into meaningful opportunities.
“Our pipeline is too thin” Sales reps spend most of their time with existing customers. There’s no time—or system—for prospecting new accounts.
“Our CRM isn’t working” Low adoption rates, inconsistent data entry, and no clear process from lead to close. Your technology investment isn’t paying off.
“We can’t track ROI” You’re investing in marketing automation and sales tools, but you can’t connect marketing activity to actual revenue.
Our Sales Process Optimization Solution
We fix the bottleneck between marketing and sales execution by aligning three critical elements:
People: Transform your sales “farmers” into effective “hunters” with skills assessment, training, and coaching tailored for complex B2B sales.
Process: Create documented, repeatable sales playbooks with clear stage gates, KPIs, and handoff procedures that everyone follows.
Technology: Optimize your CRM and integrate your tech stack (HubSpot, Salesforce, ZoomInfo) to drive adoption and accurate ROI reporting.
What You Get With SPO
Middle-of-Funnel Activation: We find buyers already evaluating solutions instead of chasing cold prospects at the top of the funnel.
CRM Transformation: Turn your CRM into a productivity tool with consistent adoption, automated workflows, and actionable dashboards.
Ready-to-Use Campaigns: Persona-based cadences and technical messaging designed for long-cycle, engineering-focused sales.
Technology Integration: Connect marketing activity to sales outcomes with unified reporting across your entire tech stack.
Faster Conversions: Shorten sales cycles by focusing on qualified, in-market buyers with budget and mandate.
Scalable Growth: Build a repeatable system that grows with your business and reduces dependence on individual performance.
Proven Results for Manufacturing Companies
Unlike consultants who offer “magic bullets” or partial solutions, GGC’s SPO methodology addresses the complete people-process-technology dynamic required for sustainable growth.
20-40%
Increase in Close Rates
$20-50M
Sweet Spot Revenue Range
“We put meetings, not just leads, into your pipeline.”
Ready to Transform Your Sales Results?
Stop wasting marketing spend on leads that go nowhere. Let’s build a system that actually closes deals.
Start with our complimentary Sales Process Optimization Assessment to identify exactly where your sales process is breaking down. No cost. No obligation. Just actionable insights for your sales enablement and marketing alignment.
