Goldstein Group Communications

Better Branding

Brand Impact: Voice and Visuals

Top-level creative isn’t about winning awards for the agency.  It’s about winning customers for you. 

It’s never been more difficult to get a prospect’s attention than it is today. Effective campaigns must be built on a message that’s not only differentiated and compelling, but presented in a way that demands attention, that breaks through. 

The First Stage of Liftoff: Brand Messaging That Matters

Your marketing machine can’t make it off the launch pad without a brand that’s compelling, memorable and comparative.

Consider the About Us Page Test: if you replace your company’s name with a competitor’s name, does it still apply? If so, that’s a clear indication that your company is struggling with the “sea of sameness” that affects so many. Getting beyond “me-too” messaging requires a process that identifies a company’s three core messaging platforms:


What are your “only” messages, those Best-in-the-World themes that apply only to you and your products?


What are your “trigger” messages?  What triggers a prospect to buy?


What are your “switch” messages that persuade a prospect to switch from a competitor to you?


 

Building the Battle Card

GGC works with clients to define their total Message Architecture, using customer interviews, executive workshops, and market research to build a differentiated platform around their only/trigger/switch themes.  

When published in our unique Battle Card sales tool, the entire company now has a Brand Voice document that brings everyone together into a consistent, unified marketing message: 


Target Sweet Spot Personas


Why We Win


Why We Lose


Proof Points


Only-Trigger-Switch Messages


 

Full Service Branding

Logo and Corporate Identity

Web Design

Email Design

Interactive and Animated Ads

Video Content

Corporate and Product Photography

Illustration

Tradeshow Environments

Social Medial Profile and Post Design

Brand Voice Development

Message Architecture

Corporate Literature and Sales Materials

Brand Guidelines

Packaging Design

Dimensional Mailers

Acquisition Brand Strategy

Our Mission:

Inspired, Data Driven B2B Marketing Programs Built to Accelerate Sales

Better Branding

Building global brands on messages that matter and visuals that inspire

Message Architecture | Wow! Creative | Logo and Identities | Video | Photography and beyond...

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Better Leads

Quality leads that quickly convert to sales-ready opportunities

Inbound Marketing | Email Marketing Automation | Funnel Optimization | Data Hygiene | Conversion Rate Optimization and beyond...

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Better Websites

Designed and built to work as hard as marketers do

User Experience | Expert Development | Integrations | Ecommerce | Analytics and beyond...

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Better Content

Differentiated, technical content that clients don’t have to re-write

Strategy and Planning | Engineer Level Writing | White Papers and Webinars | Public Relations | Sales Material and beyond...

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Better Results

ROI performance that takes the guesswork out of marketing

KPI Setting and Performance Metrics | Attribution Reporting | Closed Loop Reporting | ROI Dashboarding and beyond...

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Are you ready for liftoff?

Contact Us