Branding Impact: Voice and Visuals
Top-level creative isn’t about winning awards for the agency. It’s about winning customers for you.
It’s never been more difficult to get a prospect’s attention than it is today. Effective campaigns must be built on a message that’s not only differentiated and compelling, but presented in a way that demands attention, that breaks through.
The First Stage of Liftoff: Branding Messages That Matters
Your marketing machine can’t make it off the launch pad without a brand that’s compelling, memorable and comparative.
Consider the About Us Page Test: if you replace your company’s name with a competitor’s name, does it still apply? If so, that’s a clear indication that your company is struggling with the “sea of sameness” that affects so many. Getting beyond “me-too” messaging requires a process that identifies a company’s three core messaging platforms:
What are your “only” messages, those Best-in-the-World themes that apply only to you and your products?
What are your “trigger” messages? What triggers a prospect to buy?
What are your “switch” messages that persuade a prospect to switch from a competitor to you?
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Building the Battle Card
GGC works with clients to define their total Message Architecture, using customer interviews, executive workshops, and market research to build a differentiated platform around their only/trigger/switch themes.
When published in our unique Battle Card sales tool, the entire company now has a Brand Voice document that brings everyone together into a consistent, unified marketing message:
Target Sweet Spot Personas
Why We Win
Why We Lose
Full Service Branding
Logo and Corporate Identity
Interactive and Animated Ads
Corporate and Product Photography
Social Medial Profile and Post Design
Brand Voice Development
Corporate Literature and Sales Materials
Acquisition Brand Strategy
Inspired, Data Driven B2B Marketing Programs Built to Accelerate Sales
Building global brands on messages that matter and visuals that inspire
Message Architecture | Wow! Creative | Logo and Identities | Video | Photography and beyond...
Quality leads that quickly convert to sales-ready opportunities
Inbound Marketing | Email Marketing Automation | Funnel Optimization | Data Hygiene | Conversion Rate Optimization and beyond...
Designed and built to work as hard as marketers do
Search Marketing | User Experience | Expert Development | Integrations | Ecommerce | Analytics and beyond...
Differentiated, technical content that clients don’t have to re-write
Search Strategy | Engineer Level Writing | White Papers and Webinars | Public Relations | Sales Material and beyond...
ROI performance that takes the guesswork out of marketing
KPI Setting and Performance Metrics | Attribution Reporting | Closed Loop Reporting | ROI Dashboarding and beyond...