Better Content

Frequently Asked Questions

What are the 3 Cs of content marketing?

The 3 Cs of content marketing are content, context and communication.

Content: This refers to compelling and relevant content that delivers your company’s critical messages in content formats that are interesting, relevant and engaging. For technical companies that sell complex products to a technical or engineering-oriented audience, this content must be written at an engineer-to-engineer level in order to be effective at building both awareness and preference for your brand.

Context: Content must be delivered in the right way and at just the right time in order to attract prospects and move them down the sales funnel.

Communication: How will these content pieces be delivered? What are the most effective avenues of placing your content at the right moment in front of the right buyer?

What is content marketing?

Content marketing is a strategic approach focused on creating and distributing valuable, relevant and consistent content to attract and engage a clearly defined audience. The goal is to build an audience and drive profitable customer action. Here are some key points about content marketing based on the provided context:

1. Audience Building
2. Content Strategy
3. Content Messenger
4. Content Amplification
5. Quality Over Quantity
6. Relevance
7. Customer Needs
8. SEO Integration

By focusing on these aspects, content marketing can effectively engage your audience, build trust, and drive growth for your business.

What are the 7 types of graphic design?

In truth there are many types of graphic design, with specialties far beyond just 7. But here are basic principles that apply to B2B marketing:

Other types of graphic design include:

• Branding design
• Website design
• Print design
• Animation design
• Visual identity graphic design
• Advertising and marketing graphic design
• UI graphic design
• Packaging graphic design
• Motion graphics design

What is search engine optimization?

Search Engine Optimization (SEO) is a technique of holistically improving your website so that it is more visible in search engine results. SEO has many components, including:

• Site Speed: How quickly your website loads.
• Structure: The organization and layout of your website.
• Content: The written content and images displayed on your site.

SEO is considered an essential component of any website, a strategic long-term improvement that pays dividends. It involves a complex strategy to gain visibility and traffic in search results wherever people search, such as Google, YouTube, PPC ads and even Insta/TikTok.

How does SEO work?

SEO, or Search Engine Optimization, is a strategic long-term improvement that pays dividends over time. It involves a complex strategy to gain visibility and traffic in search results wherever people search, such as Google, YouTube, PPC ads, and even Insta/ TikTok.

Key Elements of SEO:

1. Keywords: Identifying and using the right keywords that people are searching for.
2. On-Page SEO: Optimizing individual pages on your website, including links, metadata, and keywords.
3. Technical SEO: Ensuring your website meets the technical requirements of search engines, such as fixing broken links and improving load speed.
4. Content Creation: Implementing keywords into blogs, press releases, and other content.
5. Video Content: Creating engaging videos to attract and retain visitors.

SEO is not about quick fixes but requires time, technical competence, and content. It is essential to play the long game and avoid shortcuts like backlink purchases in bulk.

How can I do SEO for my website?

To effectively perform SEO, or Search Engine Optimization, for your website, you can follow these comprehensive steps based on the knowledge base:

1. SEO Audit
   • Review Search Results: Ensure the copy in your search result is compelling and accurately represents your site.
   • Page Speed: Check if your page speed is fast enough.
   • Domain Authority: Assess if your domain authority is high enough to compete for key terms.
   • Snippets: Evaluate how many “snippets” you have at the top of the page.
   • YouTube Optimization: Optimize your YouTube videos with titles, descriptions, links back to your website, end cards, and transcriptions.
2. Content Optimization
   • Blogs: Create high-quality, keyword-driven content written by experts. Refresh old blogs with updated information.
   • Images: Include images in your blog posts as they are viewed 94% more than those without.
   • Internal Links: Optimize blog and webpage content with H1 tags, keywords, image alt tags, and internal links.
3. Technical SEO
   • Site Speed: Improve site speed performance.
   • SSL Certificates: Ensure your site has SSL certificates.
   • Plugins: Reduce unnecessary plugins to enhance site performance.
   • Robots.txt and Sitemap.xml: Ensure these files are present so Google can index your site properly.
4. Backlink Profile
   • Review Backlinks: Assess your backlink profile for domain strength and opportunities for new backlinks. Disavow toxic backlinks.
   • Competitor Analysis: Run a competitor keyword report to see what terms your competitors are targeting.
5. User Experience (UX)
   • Google Analytics: Use Google Analytics to uncover where people are bouncing out of the site and how you can prevent that.
   • Hotjar: Consider using Hotjar or other tracking tools to see where users go and where they get stuck. These sessions are recorded to provide insights into user behavior.
6. SEO Team Roles
   • SEO Expert: Recommends trending keywords and addresses loading issues and opportunities.
   • Social Media Expert: Knows the trending keywords that make PPC rise to the top of rankings.
   • Website Designers and Developers: Fix broken links and improve load speed.
   • Content Creators: Implement keywords into blogs, press releases, and other content.
   • Video Creators: Create engaging videos.
7. Monthly Recommendations
   • Continuous Improvement: Complete monthly recommendations from prior months to ensure ongoing optimization.