Goldstein Group Communications

Better Content

Content Creation: Rocket Fuel For Your Digital Marketing

Generating enough QUALITY content is a challenge for even the largest B2B companies.

Whether we’re creating webinars or white papers, ebooks or emails, product releases or primer tutorials, GGC builds content that delivers results.

Using a “Content Tree” repurposing approach, we begin with long-form mother documents, such as a detailed white paper or webinar. Then, by breaking that into smaller components, we’re able to use one writing project to drive content through a variety of channels – email, video, social, PR articles, blogs. It serves as a connected content strategy rather than treating them as isolated, redundant projects.

Engineer Level Writing That You Don’t Have to Re-Write

We solve content roadblocks for even the most technical companies.

Unlike other agencies that ask you for a first draft, GGC writes original content from a blank sheet of paper with just a 30-minute Subject Matter Expert interview. We write about almost anything for a technical or engineering audience, including the physics of glass, electronic components, scientific measurements, motion control, wafer fabrication, and circuit protection on variable frequency drives.

But that’s just the foundation. Our technical writing services elevate content with storytelling and brand voice, delivering thought leadership that moves prospects from brand awareness to brand preference.

Search Drives Content Strategy

Content strategy must be created IN TANDEM with search strategy, with each feeding the other.

By investigating search queries, volume and intent, we identify pain points that already exist, and build content plans aimed at capturing that traffic.

From there, GGC creates content plans to target all stages of the funnel. While many companies have top-of-funnel white papers, they struggle to generate the middle- and bottom-of-funnel content needed to nurture prospects toward a buying decision.

Full Service Content Creation

Content Strategy and Planning

Content Repurposing

Technical Writing

White Papers and Ebooks

Public Relations

Product Launches

Case Histories

Primers and Guides

Webinars

Handbooks

Sales Presentation

Data Sheets

Video Scripts

Social Media Posts

Infographics

Photography

Our Mission:

Inspired, Data Driven B2B Marketing Programs Built to Accelerate Sales

Better Branding

Building global brands on messages that matter and visuals that inspire

Message Architecture | Wow! Creative | Logo and Identities | Video | Photography and beyond...

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Better Leads

Quality leads that quickly convert to sales-ready opportunities

Inbound Marketing | Email Marketing Automation | Funnel Optimization | Data Hygiene | Conversion Rate Optimization and beyond...

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Better Websites

Designed and built to work as hard as marketers do

User Experience | Expert Development | Integrations | Ecommerce | Analytics and beyond...

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Better Content

Differentiated, technical content that clients don’t have to re-write

Strategy and Planning | Engineer Level Writing | White Papers and Webinars | Public Relations | Sales Material and beyond...

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Better Results

ROI performance that takes the guesswork out of marketing

KPI Setting and Performance Metrics | Attribution Reporting | Closed Loop Reporting | ROI Dashboarding and beyond...

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Are you ready for liftoff?

Contact Us