Better Leads

You’re not really looking for leads.

You’re looking for:

Solid sales-ready opportunities

Quote requests

People who are in the buying process now

It’s a higher bar than mere lead generation.

Many marketers talk about the lead funnel and the work needed to convert a lead to a sales-ready opportunity. We do too.

The Fallacy of the Funnel

But what we’ve come to realize – and exploit to our clients’ advantage – is what we call the fallacy of the funnel. It’s not a straight line. The Buyer’s Journey, the path taken from initial interest to customer, is in fact a jumbled, curved, tangled and at times interrupted pathway that marketers must account for in order to keep prospects connected, engaged and moving toward a close.

GGC builds advanced and segmented workflows and automation campaigns to move prospects through that Buyer’s Journey in less time, with less resources and greater results.

Building a lead machine involves crisp execution on many levels:

“SEO Awesome” for just the right traffic.

Quality leads come from quality web traffic. We’ll make sure you’re targeting the right search keywords to drive the right visitors – both organic and paid search. Once at your site, an optimized web environment, with engaging web tools and relevant content, converts anonymous visitors into pursuable leads.

Progress to Sales Qualified Leads.

Use great content to qualify those leads from early-stage interest to late-stage SQLs via lead nurturing and marketing automation. As a HubSpot elite Platinum partner, our software allows us to finally move beyond superficial metrics or “counting clicks” to drive more quotes and closed-won orders.

Support the sales team.

Make it easy for salespeople to sell more in less time with tight integration with CRM tools.

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HubSpot Marketing Automation – Connecting Marketing to Sales

With nearly 30 different tools within the HubSpot marketing automation platform, a level of technical depth and expertise is required for gaining the maximum impact on marketing from your HubSpot investment.

As a HubSpot Platinum agency, we’re one of fewer than 10% of all HubSpot partners worldwide that have achieved this level of sophistication.

We work with a variety of marketing automation platforms including Marketo and Pardot in building better visibility into your customer’s buying behavior.

Marketing Automation software allows us to finally move beyond superficial metrics such as email open rates or “counting clicks,” or even counting quotes. Now we’re able to count results, and identify what works and what doesn’t. 