Goldstein Group Communications


Senior HubSpot/Marketing Automation + CRM ( Salesforce ) Specialist

A successful B2B marketing agency with an expanding national client roster seeks an experienced, senior digital marketing B2B professional who excels at and enjoys marketing automation and CRM. If you’re looking for a positive, engaging workplace, then consider us as the place to make your move. Our agency offers tremendous opportunities for success-minded individuals. Plus, our salary levels are above industry averages, and our benefits package provides top-of-the-line retirement and health care coverage.

Job Description

Digital Campaigns:

  • Work closely with the Director of Marketing Strategies and account managers to create, plan and execute campaigns and supporting tactics in HubSpot, Pardot, Salesforce and other platforms
  • Monitor and analyze ROI and KPIs to provide insight for improvement
  • Execute and report on A/B tests 
  • Create, report on and optimize nurture workflows 
  • Support and align with SEO and PPC projects with the eventual ownership of some client SEO or PPC strategy and execution 
  • Serve as a lead resource for client questions about marketing automationattend client meetings and own HubSpot/Pardot/Salesforce strategy for select clients 
  • Build reports on the performance of digital marketing activities and compare the results against key performance indicators and ROI.  
  • Bring new technology and best practice ideas to the agency for improving technology implementations 
  • Coordinate trouble ticket items with marketing automation software platforms as they arise
  • Assist in standardizing the implementation of digital marketing tactics across the agency 

Content Development:

  • Assist in writing and execution of digital marketing campaigns and playbooks, including emails and social media 
  • Ensure content written is consistent with our client’s brand and personas. 
  • Coordinate the creation and publishing of digital content (e.g. website, blogs, press releases, etc.)

Salesforce Administration:

  • Create bidirectional syncs between marketing automation tools to client’s salesforce orgs; generate closed-loop ROI reports to showcase the return on marketing programs
  • Trouble shoot user issues and answer questions for clients
  • Document processes and resources to share with clients to ensure best practices within their Salesforce org
  • Collaborate with Director of Digital Marketing and Marketing Managers to find areas of opportunities to upsell clients on new programs and tools based on ROI reports


  • 5+ years overall Digital Marketing experience, agency experience preferred
  • 3-5+ years Marketing Automation experience, HubSpot, Marketo or Pardot proficient, certification preferred
  • 3- 5 + years Salesforce proficient; Salesforce Certified Administrator preferred.
  • Excellent organizational, planning and time management
  • Strong critical thinking with problem solving ability
  • Self-motivated with the ability to hit deadlines and prioritize workload
  • Client-facing communication skills
  • Analytical minded – ability to work with data to make informed decisions on optimizations
  • Proficient in Google Analytics/GA4, certification preferred
  • Working knowledge of HTML and CSS experience a plus

The ideal candidate will be a team player, self-motivated, enthusiastic and willing to learn. Must be able to work with a cross-functional team to deliver measurably better results for our clients.

About Goldstein Group Communications

GGC is a leading marketing agency in the area with a focus on technical and B2B clients. We are a rapidly growing agency with a national clientele and a positive, engaging workplace. Our benefits include include paid holidays, PTO, work from home, medical/vision/dental insurance, 401k and more.

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