Marion Process Solutions
Marion Process Solutions is the leading global manufacturer of mixers, blenders, thermal processing equipment, and size reduction equipment, with more than 80 years of engineering expertise. Marion provides thoughtfully engineered, built-to-spec equipment and personalized consultative technical expertise and support services.
Marion Process Solutions (MPS) was looking for an agency to help them escalate their digital marketing efforts 200%, furthering their reach as they looked to expand their footprint. From lead generation to new product launches, they tasked GGC with finding, capturing and keeping more customers.
Since 2019, we've helped MPS get found by attracting leads via content, PR, SEO, paid search, digital advertising and social media. Once found, we needed to nurture to help turn those leads into customers. Our integrated marketing efforts influenced a 2000x ROI compared to prior years.
Customer-driven website refresh
A complete website refresh enabled visitors to easily find their solution and navigate between resources. The previous website was difficult to navigate to the key solutions of mix, dry, blend and reduce.
New product line with the challenge of a new target audience
Marion was looking to launch a line that could compete at a similar price point with imports. The line would focus on quality and entry-level processing equipment for smaller companies. Through product naming, messaging and visual branding development, Marion's Heartland Series was born. The resulting campaign included sale support materials, digital marketing elements, webinars and lead generation efforts.