Catching up with the Marketing Momentum.

Catching up with the Marketing Momentum.

Happy Fall! We can’t believe it’s the end of October already and 2020 is right around the corner. We are busy preparing for the year ahead and looking back on everything we learned in 2019.

ICYMI, in our last newsletter we talked about what we learned from attending Inbound 2019, Hubspot’s annual marketing conference. Held in Boston in September, Inbound 2019 brought together more than 26,000 attendees who sat in on 377 different sessions. And those sessions were led by 250 thought leaders, marketing, sales and customer service professionals!

At GGC, we’re always learning. For example, in the Overcoming Blind Spots in Managing Unconscious Bias breakout session, we learned simple mind hacks to neutralize personal bias and its effects; and how to prevent or reduce the consequence of bias in order to create a truly inclusive workplace. In the Advanced LinkedIn Ads for the B2B Marketer, we learned about advanced targeting tactics to laser-target your highest-impact leads, bidding strategies that open your ads up to the most traffic at the lowest possible cost, and advanced ABM strategies you can use today to generate the greatest leads.

Some other sessions that stuck out to us include:

• How to Drive Massive Organic Traffic Without a Big Budget
• 5 Practical Applications for AI for Inbound Marketers
• Turn Data Into Actionable Insights In 15 Minutes or Less
• How to Deliver Presentations That Convert More Sales & Win More Business

If you’re interested in learning more about these sessions or anything else that happened at Inbound 2019 just ask us. We’re happy to tell you! There is also time to sign up for our 15 minute audit.

Were you at Inbound 2019? We’d love to hear about your experience!

About the Author:

Joel Goldstein, President

Joel Goldstein, a proud graduate of Kent State University, is the president of Goldstein Group Communications, the agency he founded in 1992. While the agency has evolved during the years from its initial roots as a PR agency to become a full-service lead generation and branding firm, GGC has remained consistent in its focus on serving B2B companies that have some degree of technical or engineered content. Joel drives the agency’s strategy with a particular emphasis on incorporating new technology tools to drive improved performance, a focus on “Measurably Better Results” that has formed the foundation of the agency since its early days.