B2B Marketing Archives - Goldstein Group Communications

What We Learned At HubSpot INBOUND ’24: HubSpot Is Using AI To Reshape Its B2B Marketing Offering

HubSpot put on its annual INBOUND conference and announced a variety of new AI tools, along with featured industry expert presentations.

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CMOs Invest 20% Of Their Budgets In Martech

Using martech more effectively has always been a driver for CMOs at large companies, but in the past few years, as technology and AI improvements have become much more affordable.

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Mastering The Art Of B2B Video Marketing

How do you go from “I know I need video to generate leads” to a successful video marketing strategy? In this blog we answer that and more.

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Everybody Loves A Good (Marketing) Story

By crafting narratives that resonate on a human level, we can even be MORE effective at delivering complex technical concepts.

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What The Super Bowl Can Teach Us About B2B Marketing

B2B marketing leaders are constantly on the hunt for strategies to elevate their teams’ performance and drive growth.

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B2B Marketing That Energizes Your Sales Team

When it comes to B2B Marketing for Engineers, there is nothing more Marketing Departments want than to empower their sales teams, to give them better-qualified leads that turn into opportunities and close faster.

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B2B Marketing Trends For 2024: A Must-Attend On-Demand Webinar For B2B Leaders

There are several studies recently released that point to critical changes marketers must make immediately to the way we all build our digital marketing and lead generation campaigns.

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How To Incorporate AI Into Marketing Content Creation

By embracing AI, businesses can improve their advertising results, reach their target audience more effectively, and save time and money.

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10 Tips To Beat Declining Attention Spans

Refine your content marketing approach to engage B2B buyers in a culture of distractions. Elevate engagement with these tips.

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How To Increase Sales-Ready Leads Using Nurture Marketing Automation Strategies

How Email Workflows Boosted MQLs to 33% of Leads for an Industrial Pump Manufacturer

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Marketing That Finally Drives Growth Of Your Portfolio Company

Here’s how a B2B marketing audit can help your private equity firm grow portfolio company sales.

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Goldstein Group Communications Adds Bennett Gust As SEO Manager

Bennett is a business driven SEO manager with 7+ years of marketing agency experience. He has focused on providing SEO plans for enterprise B2B companies.

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ROI A Win For B2B Digital Marketing Campaign

Learn how Goldstein Group Communications (GGC) achieved an $8:$1 ROI on a marketing campaign designed to help launch a new product for a client with a business focus on property identification solutions.

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How To Increase Leads From Your B2B Website

This blog post explains how Goldstein Group Communications (GGC) helped a client squeeze more leads out of its website immediately and before new content and outbound ad programs were put ready to deploy.

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How To Use ChatGPT Artificial Intelligence For B2B Marketing

How to Use ChatGPT Artificial Intelligence for B2B Marketing

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What New Ideas Are Around The Corner For B2B Marketing?

B2B Marketing

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What Were B2B Marketers Doing 30 Years Ago?

Reflections on 30 years of B2B Marketing and What It Means to Marketers Today

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Why Some CEOs Give Marketing A Blank Check

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Ben Bullock Joins GGC As Marketing Manager

Ben Bullock joins GGC as marketing manager

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“Dirty Dozen” Webinar: The 12 Most Effective B2B Marketing Initiatives

A recent GGC Webinar, co-sponsored with Chase Bank, outlined the critical programs B2B marketers use to drive revenue while reducing cost/sale.

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The GGC Big Game Ad Review

The GGC “Big Game” Ad Review

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How To Proofread | Tips For Proofreading Your Writing | GGC

How to proofread. Practical tips for how communications managers and marketing managers can proofread anything more effectively.

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Marketing to Those Much-Needed Engineers

Communicating to engineers at their level, engineer-to-engineer, can be difficult. We’ve got some ideas to help drive engagement.

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Sales Teams Seem To Struggle Selling Technical Products?

Why Do Sales Teams Seem to Struggle Selling Technical Products? Learn how to empower your sales team and successfully market to engineers using sales pillars to ensure your extended team gains traction in the shortest amount of time.

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Reaching Millennial Engineers What Works Today?

Goldstein Group Communications – Reaching Millennial Engineers – What Works Today White Paper.

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The Difference Between HubSpot Vs Pardot

What marketing automation software platform should you choose? Learn about The Difference Between HubSpot Vs Pardot from new platinum VAR, Goldstein Group.

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The Value Of Cold Calling – Even Today

The value of cold calling and tips on the best times.

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Can You Sell To Millennial Engineers On The Phone?

Goldstein Group questions, is it possible to reach people and sell on the phone anymore?

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Tech Accelerators Will Win The Marketing Battleground

Goldstein Group reports that Gartner Group reported that the technology budget for the Chief Marketing Officer in 2017 will be bigger than the CIO’s tech budget.

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Making CRM Easier: A New EBook From Goldstein Group.

Making CRM work for your agency.

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Joel Goldstein Speaks On Digital Marketing At IT Expo

Joel Goldstein speaks on Digital Marketing at IT EXPO.

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Your 6 Most Important Marketing Questions For 2017

What 6 questions should your Marketing team ask themselves to ensure an effective Marketing strategy in 2017?

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2017 B-to-B Marketing Budget Review

Planning for 2017 Marketing Budget

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Jennie Ford Speaks To AMA Panel On Digital Marketing Careers

Jennie Ford, Digital Marketing Manager, speaks to AMA about her role in managing a wide variety of different digital marketing components for clients, from social to marketing automation to online advertising and paid search.

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7 Steps To Drive Marketing ROI

Curious on what good your marketing budget is doing for you? Check out Goldstein Group’s eBook on 7 Steps That Drive Marketing ROI.

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Happy New Year From Goldstein Group

Where should you spend your 2016 marketing budget? Where will you get the most impact? Our ebook walks through a few tips.

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2016 Marketing Budgets: How Much To Spend, And Where To Spend It

Get some great tips on setting up your marketing budget for 2016.

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Are You Listening? Five Things Your Customers Are Telling You.

“Five Marketing Tips from Your Customers” goes into detail on the most critical marketing foundations to consider when building your program.

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Top Secret B2B Marketing Fitness Program Revealed!

B2B marketing targets and the podcasts that are helping me meet my goals.

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How Important Is Brand In The Minds Of Engineers?

How important is brand in the mind of the engineer?

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Five Things Your Customers Are Trying To Tell You. Are You Listening?

Are you listening to your customers? Research studies show how we should think about B2B marketing and what customers are trying to tell you.

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Getting Customers To Stick Takes More Than A Sticker

Goldstein Group Communications is doing more projects to help our clients detail their role in their clients’ engineering organizations.

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And The Winner Is… The Power Of Integrated Marketing

Everyone’s trying to answer to answer the question “what works today in marketing.” Read our eBook to find the answers.

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7 Shocking Numbers To Consider When Building Your 2015 B-to-B Marketing Budget

Download our eBook, 7 Shocking Numbers to Consider When Building Your 2015 B-to-B Marketing Budget; to help with your 2015 plans.

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2015 Marketing Budget Planning

It’s budget planning season for marketers. Now is the time of year when you look at what worked, what didn’t, and turn on the creativity after-burners to create that one awesome marketing campaign.

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Search Engine Performance: Moving Beyond Meta Tags Drives This Company’s Search Rankings

Moving Beyond Meta Tags Drives This Company’s Search Rankings.

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Measuring Your Performance: Can You Beat IndyCar Racing With A Trip To Mars?

Successful lead generation campaign was tied to online advertising, PR, social media and video to generate attention.

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Hiring An Agency: “The Dirty Dozen” Core Questions To Ask To Find A Fit That Lasts

12 questions you should ask when considering hiring an agency.

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Inbound Marketing Checklist: 10 Things You Can’t Afford To Miss

There is so much new with lead gen marketing today you’ll need to download our Inbound Marketing Checklist to make sure you didn’t forget anything.

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It’s Pure Marketing Madness: Let’s Put An End To Lead Generation

Want to move beyond counting clicks to generating high quality opportunities that salespeople WANT? Get our eBook on Inbound Marketing Methodology to learn how.

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The Home Run Of Lead Generation: Your Handbook

What’s the most successful lead generation campaign we’ve ever run? Without a doubt, it’s a tutorial handbook.

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Child-Rearing Leads To Good Marketing Professionals?

What chores did you do when you were growing up? My client believes that those who grew up having household responsibilities have better work ethics at his company.

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Marketing Automation Success – It’s Not The Tool, It’s The People

Ten years ago it was CRM systems. Three years ago it was social media. And now, companies are doing it again with Marketing Automation.

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A Valentine’s Day Message: Are We Falling In Love With Email Again?

Email inboxes have become a true horror story for many of us. However, our email response rates actually increased in 2013.

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Marketing Priorities: A Reminder From David Packard

“Marketing is too important to be left to the Marketing Department,” says David Packard, co-founder of Hewlett Packard.

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B-to-B Marketing: 12th Idea For 2014

Engineers like to laugh, too. A group of interns at NASA’s Johnson Space Center created a parody of the popular Gangnam Style video that has generated nearly 5 million views.

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Turn A Product Launch Into A Trophy Winner With The Right Touch

Turn a Product Launch into a Trophy Winner with the Right Touch – Marcom Award.

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4 Magic Words That Lead To More Email Opens And Clicks

Words That Lead to More Email Opens and Clicks and words not to use.

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7 Predictions For Driving Marketing ROI In 2014

I collect marketing experiences. I love hearing stories about what works for companies, and what doesn’t, because everything’s changing so rapidly.

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B-to-B Marketing: 6th Idea For 2014

More data on our customers. We can’t market to people based solely on name, company, and industry.

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B-to-B Marketing: 5th Idea For 2014

We mentioned previously that response rates for bulk email blasts were declining. We also commented on the growth of social media driving search.

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B-to-B Marketing: 3rd Way To Change Your Approach For 2014

Google makes the rules; the rule is based on relevancy . Search is still the star, and the top of Page 1 has never been more coveted.

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CONTENT GENERATION AND 2014 MARKETING BUDGETING TRENDS

2014 Marketing Budgeting Trends – The way people get information, who they listen to and how they’re reached is changing so rapidly that the way we approach marketing will likely be different every two years. And that applies to 2014, certainly.

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Six Ways To Boost Your Website Lead Flow By The End Of The Day

Boosting lead generation and website performance today doesn’t require learning any deep, dark secrets. With the lead-tracking capabilities Marketing Automation software makes possible, the source of ROI is clear.

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When Good Blogs Go Bad

Twitter and blogs were filled with racist comments about Miss Davuluri (Miss America), referring (erroneously of course) to her as Arab and not part of America.

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Making Sure Marketing Communications Works

We believe effective Marketing Communications must travel through a disciplined six-step process if it is to have impact.

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Is Everyone In Your Company Part Of The Marketing Department?

David Packard, co-founder of Hewlett-Packard, said once, “Marketing is too important to be left to the Marketing Department.”

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Why Is Tech Marketing So Bad? And What Can We Do Instead?

Every year, manufacturers introduce thousands of tech products. Some succeed, but many don’t, even though they may offer excellent performance or sol

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