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Building global brands on messages that matter and visuals that inspire

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Quality leads that quickly convert to sales-ready opportunities
Paid Search ZoomInfo Strategy

Better Websites

Designed and built to work as hard as marketers do
Search Engine Optimization

Better Content

Differentiated, technical content that clients don’t have to re-write
Marketing to Engineers

Better Results

ROI performance that takes the guesswork out of marketing
HubSpot and Salesforce Integrations

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B2B Marketing Archives - Goldstein Group Communications

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If Economic Uncertainty Is Here, You’ll Need These 8 Great Marketing Steps To Take Today.

Every day there’s a new report that raises questions about sales prospects for the next few months: declining consumer confidence, Goldman Sach’s recent predictions about how likely an upcoming recession is (40%), and of course the on-again off-again tariff discussion. It’s impossible to get past the economic uncertainty. But it’s no reason to hunker down […]

Finding Marketing Gold In 2025: Don’t Miss These Five Marketing Shifts Outlined In HubSpot’s State Of Marketing Report

One of the best parts of B2B marketing is that it’s so fast-changing. It’s tremendously exciting to see so many ideas and technologies exploding onto the market every day that we can use to drive client revenue.

What The Super Bowl Can Teach Us About B2B Marketing

B2B marketing leaders are constantly on the hunt for strategies to elevate their teams’ performance and drive growth.

B2B Marketing That Energizes Your Sales Team

When it comes to B2B Marketing for Engineers, there is nothing more Marketing Departments want than to empower their sales teams, to give them better-qualified leads that turn into opportunities and close faster.

B2B Marketing Trends For 2024: A Must-Attend On-Demand Webinar For B2B Leaders

There are several studies recently released that point to critical changes marketers must make immediately to the way we all build our digital marketing and lead generation campaigns.

Marketing That Finally Drives Growth Of Your Portfolio Company

Here’s how a B2B marketing audit can help your private equity firm grow portfolio company sales.

ROI A Win For B2B Digital Marketing Campaign

Learn how Goldstein Group Communications (GGC) achieved an $8:$1 ROI on a marketing campaign designed to help launch a new product for a client with a business focus on property identification solutions.

How To Increase Leads From Your B2B Website

This blog post explains how Goldstein Group Communications (GGC) helped a client squeeze more leads out of its website immediately and before new content and outbound ad programs were put ready to deploy.

How To Use ChatGPT Artificial Intelligence For B2B Marketing

How to Use ChatGPT Artificial Intelligence for B2B Marketing

What New Ideas Are Around The Corner For B2B Marketing?

B2B Marketing

What Were B2B Marketers Doing 30 Years Ago?

Reflections on 30 years of B2B Marketing and What It Means to Marketers Today

“Dirty Dozen” Webinar: The 12 Most Effective B2B Marketing Initiatives

A recent GGC Webinar, co-sponsored with Chase Bank, outlined the critical programs B2B marketers use to drive revenue while reducing cost/sale.

Catching Up With The Marketing Momentum.

A look back at what we learned about marketing trends in 2019.

Choosing A B2B Marketing Agency: Six Things You’re Not Likely To Hear In An Agency Pitch.

What to listen for when selecting a B2B Marketing Agency.

The 8 Core Elements Every B2B Marketing Program Must Have

Trouble with finding what works in B2B Marketing? Learn more about key elements for a great B2B Marketing Program from Goldstein Group.

How To Pick A B2B Marketing Agency? 6 Things You’re Not Likely To Hear In An Agency Pitch

How to pick an agency.

2017 B-to-B Marketing Budget Review

Planning for 2017 Marketing Budget

Are You Listening? Five Things Your Customers Are Telling You.

“Five Marketing Tips from Your Customers” goes into detail on the most critical marketing foundations to consider when building your program.

Top Secret B2B Marketing Fitness Program Revealed!

B2B marketing targets and the podcasts that are helping me meet my goals.

Five Things Your Customers Are Trying To Tell You. Are You Listening?

Are you listening to your customers? Research studies show how we should think about B2B marketing and what customers are trying to tell you.

7 Shocking Numbers To Consider When Building Your 2015 B-to-B Marketing Budget

Download our eBook, 7 Shocking Numbers to Consider When Building Your 2015 B-to-B Marketing Budget; to help with your 2015 plans.

Marketing Priorities: A Reminder From David Packard

“Marketing is too important to be left to the Marketing Department,” says David Packard, co-founder of Hewlett Packard.

B-to-B Marketing: 13th Idea For 2014

Grab me, entertain me, engage me, THEN teach me. We have to find more creative and clever ways to talk to our engineering customers.

B-to-B Marketing: 12th Idea For 2014

Engineers like to laugh, too. A group of interns at NASA’s Johnson Space Center created a parody of the popular Gangnam Style video that has generated nearly 5 million views.

B-to-B Marketing: 11th Idea For 2014

Teach me something, but don’t make me read it. B-to-B Marketing idea number 11.

B-to-B Marketing: 10th Idea For 2014

Allocating more budget to content creation. The quality of what you publish speaks to the quality of your product or service. Don’t take shortcuts. It hasn’t worked before, and it won’t reflect well on your brand.

B-to-B Marketing: 9th Idea For 2014

Webcasts and custom eblasts are at the top for lead generation.

B-to-B Marketing: 8th Idea For 2014

Remarketing Banners are the one banners that still generate a response.

B-to-B Marketing: 7th Idea For 2014

Think outside the boombox. We all know that banners aren’t the click machines they used to be.

B-to-B Marketing: 6th Idea For 2014

More data on our customers. We can’t market to people based solely on name, company, and industry.

B-to-B Marketing: 5th Idea For 2014

We mentioned previously that response rates for bulk email blasts were declining. We also commented on the growth of social media driving search.

B-to-B Marketing: 4th Way To Change Your Approach For 2014

It’s coming – social and mobile. No, wait, it’s already here. Mobile has long been a play for consumer marketing, but now it’s relevant for B-to-B as well.

B-to-B Marketing: 3rd Way To Change Your Approach For 2014

Google makes the rules; the rule is based on relevancy . Search is still the star, and the top of Page 1 has never been more coveted.

B-to-B Marketing: Way #2 To Change Your Approach For 2014

Marketing to Engineers: 13 Ways to Change Your Approach for 2014.

B-to-B Marketing: 13 Ways To Change Your Approach For 2014

It’s planning time for many companies as they build their marketing programs for next year. So when a client asked how they should think about the coming year, we rattled off a few suggestions that we’ll share.

Does Mobile Marketing Matter For B-to-B?

Does it matter if someone on a mobile phone can navigate through a B-to-B company’s website?

Is Everyone In Your Company Part Of The Marketing Department?

David Packard, co-founder of Hewlett-Packard, said once, “Marketing is too important to be left to the Marketing Department.”

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