Leap Beyond The White Paper: How Smart B2B Marketers Are Bypassing The Top‑of‑Funnel Trap
We all know that B2B lead generation has changed during the past few years. Many sales teams report that it has become more difficult than ever to reach prospects, and inbound leads, particularly early-stage leads from white papers, for example. Sales funnels have evolved from simple, linear flows where it was possible to move people […]
