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3 Key Considerations For A Killer PPC Strategy

Marketers at B2B companies can achieve stellar results with a robust Pay-Per-Click (PPC) advertising strategy, which includes search engines, YouTube and social.

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SEO Vs PPC For B2B Companies

Why SEO & PPC Work Well Together for B2B Marketing | B2B Marketing Agency

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Google Analytics Is Changing. Are You Ready?

What marketers need to know about Google Universal Analytics changing to Google Analytics 4

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2022 Trends In Google Pay Per Click Ads

2022 Trends in Google Pay Per Click Ads

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Google Fred Update | How To Save Your Site

Is your site safe from the Google Fred Update? Curious about what it is or how it will impact site traffic?

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No More Google Side Ads: What Does This Mean?

Google removed the ads on the right-hand side of their search engine results page. Well, they didn’t really “re-move” them as much as just moved them.

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Does Paid Search Work? A Case Study

Paid search advertising on Google, Yahoo! Etc. has its fans and detractors. The big question for many is, are the clicks worth it?

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5 New Ways We’re Using Google Advertising To Drive Leads

Use Google Advertising to drive leads. Techniques we’re applying to clients campaigns to get more ROI out of their marketing programs.

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Google Paid Search Sitelinks And Ad Extensions Become More Important

Google continues its “relevancy” campaign with changes to its Paid Search Program. Just outbidding competitors is no longer the way to get to the top.

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Google Sitelinks Cost More – But That’s OK

It’s more common today to see examples of Google Sitelinks (the mini-links that appear under an organic or paid search ad) included with search resul

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