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Goldstein Group Creates Director of Brand Impact Role

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Goldstein Group Creates Director of Brand Impact Role

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Published by Joel Goldstein, on June 27, 2019
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Goldstein Group Communications announces the promotion of Erin Klees to Director of Brand Impact, a newly created leadership position.

In this role, Klees will drive the agency’s brand offerings and lead creative development on clients’ behalf. This extends to all branded touchpoints both digital and traditional forms for ways the agency’s clients face their customers and prospects.

More than ever before, our clients look to us to bring cross-channel unity to their brand and message in ways that deliver meaningful impact to their customers, said Joel Goldstein, president. Creating this position helps us continue to make great strides in the quality of our creative product.

Erin’s past success building local, national and international brands, and developing integrated marketing campaigns, will be instrumental as we move forward. I am looking forward to the impact Erin’s leadership and vision will have on the agency.

Klees started at Goldstein in January 2018, bringing an extensive background in user experience and interface design, online content strategy, and brand building. With a 12-year portfolio that showcases impactful and intentional visual solutions, she has led design and strategy efforts behind some of Goldstein’s most successful client website launches and brand visioning work for companies such as BJM Pumps, Vox Mobile and Ericson. Klees has also worked with a range of consumer brands including, Pepsi, Pierre’s Ice Cream, and the Pure Fishing Inc. family of global brands.

She holds a Bachelor of Science in Graphic Design from The Art Institute of Pittsburgh.

About the Author:

Joel Goldstein, President

Joel Goldstein, a proud graduate of Kent State University, is the president of Goldstein Group Communications, the agency he founded in 1992. While the agency has evolved during the years from its initial roots as a PR agency to become a full-service lead generation and branding firm, GGC has remained consistent in its focus on serving B2B companies that have some degree of technical or engineered content. Joel drives the agency’s strategy with a particular emphasis on incorporating new technology tools to drive improved performance, a focus on “Measurably Better Results” that has formed the foundation of the agency since its early days.
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