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Google Sitelinks Cost More – But That’s OK

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Google Sitelinks Cost More – But That’s OK

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Published by Joel Goldstein, on September 13, 2013
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It’s more common today to see examples of Google Sitelinks (the mini-links that appear under an organic or paid search ad) included with search results. Were using them to help our clients occupy more real estate on the first page, as well as attract more qualified visitors to their sites.

We’ve tested traditional paid search ads against paid ads with Sitelinks. Although the Sitelinks clicks do tend to cost more on a pay-per-click basis, we see a far higher click-through rate, often five to six times higher, than we do on standard paid search ads. In addition, users are sent directly to a more targeted page (technical expert, request samples, contact us . . .), creating a better user experience for the visitor as well as driving a more qualified visitor.

About the Author:

Joel Goldstein, President

Joel Goldstein, a proud graduate of Kent State University, is the president of Goldstein Group Communications, the agency he founded in 1992. While the agency has evolved during the years from its initial roots as a PR agency to become a full-service lead generation and branding firm, GGC has remained consistent in its focus on serving B2B companies that have some degree of technical or engineered content. Joel drives the agency’s strategy with a particular emphasis on incorporating new technology tools to drive improved performance, a focus on “Measurably Better Results” that has formed the foundation of the agency since its early days.

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