Paid search is one of those digital strategies that seems straightforward – but is anything but. It requires a balanced approach that combines deep technical expertise with marketing savvy, along with a dash of business acumen thrown in on top.
It’s one of the more expensive – and more productive – digital marketing programs that drive results for companies today. There’s no better place for your product/service to be than right at the top of Google at the moment someone is searching and ready to buy.
But it doesn’t always perform that way. At GGC, we’ve built a PPC methodology that is tied to front-line knowledge and expertise tracing back to the old days when Google first launched its “Adwords” program back in 2000. Our campaigns are tied to a careful planning and execution process that ties back to our core philosophy of “measurably better marketing:”
You’re looking for quality leads, not empty clicks or click-through stats. We understand that metrics that look good on a dashboard don’t always translate to revenue in paid search. So our on-staff, Google-certified experts know how to balance move beyond generic, broad-stroke ad campaigns to instead produce the targeted results that drive ROI.
B2B paid search campaigns align with the often long and complex buyer’s journey in B2B, as the prospect moves through awareness to consideration to customer. We design PPC strategies tailored to nurture prospects during the longer B2B sales cycle, ensuring leads stay engaged and informed.
Unlike other digital channels, paid search captures high intent prospects actively seeking solutions. This makes it a powerful tool for accelerating pipeline growth.
Want to beat your competitors at search? By conducting competitor analysis and benchmarking, GGC refines your positioning to outpace rivals in the search landscape.
Unlike agencies that take a one-size-fits-all approach, GGC specializes in crafting PPC campaigns specifically tailored for B2B markets, where the stakes are higher and the buyers are more discerning.
Is it working? With GGC’s paid search programs, you’ll always know how your campaigns are performing with our online, real-time reporting dashboards, giving you “always-on” clarity on exactly where your investment is driving results.
Paid search, also known as pay-per-click (PPC) or cost-per-click (CPC), is a digital marketing method that uses paid online advertisements to increase the visibility and popularity of a website. When you type something into a search engine, you may notice highlighted “Sponsored Ads” at the top of the search results; this is an example of PPC at work.
Paid search advertising can be an effective lead generation tool for B2B marketing programs. It involves bidding on keywords so that your ads appear when potential customers search for those terms. Google Ads (formerly Google AdWords) is the most commonly used tool for paid search advertising due to Google’s status as the world’s largest search engine.
Paid search, also known as pay-per-click (PPC) or cost-per-click (CPC), is a digital marketing method that uses paid online advertisements to increase the visibility and popularity of a website. When you type something into a search engine, you may notice highlighted “Sponsored Ads” at the top of the search results; this is an example of PPC at work. This method is more linear and straightforward in terms of results, and you are held back only by budget. PPC is an excellent choice to get a quick flow of traffic to the website.
On the other hand, SEO (Search Engine Optimization) is a technique of holistically improving your website so that it is more visible in search engine results. SEO has many components to it, from site speed (how quickly it loads) to structure to even the written content and images displayed. It is considered an essential component of any website, a strategic long-term improvement that pays dividends. The drawback to SEO is the length of time it takes for search engines like Google to trust the changes that are made and to reliably serve up results. Authority and trust are not built overnight, and you should expect gradual improvements to traffic and visibility over time.
Paid search, also known as pay-per-click (PPC) or cost-per-click (CPC), is a digital marketing method that uses paid online advertisements to increase the visibility and popularity of a website. Here’s how it works:
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