Goldstein Group Communications

Paid Search PPC Campaigns That Drive B2B Marketing Performance

There are two truisms in any paid search program:


It’s easy to blow a lot of money on ineffective Google paid search programs.


What worked yesterday won’t necessarily work tomorrow.


Paid search is one of those digital strategies that seems straightforward – but is anything but. It requires a balanced approach that combines deep technical expertise with marketing savvy, along with a dash of business acumen thrown in on top.

It’s one of the more expensive – and more productive – digital marketing programs that drive results for companies today. There’s no better place for your product/service to be than right at the top of Google at the moment someone is searching and ready to buy.

But it doesn’t always perform that way. At GGC, we’ve built a PPC methodology that is tied to front-line knowledge and expertise tracing back to the old days when Google first launched its “Adwords” program back in 2000. Our campaigns are tied to a careful planning and execution process that ties back to our core philosophy of “measurably better marketing:”

  • ROI analytics tracking tied to GA4 events and triggers
  • Precision audience targeting and creation for precision demographic presence
  • A/B message testing
  • AI tools
  • Bing campaigns that extend audience reach beyond Google

You’re looking for quality leads, not empty clicks or click-through stats. We understand that metrics that look good on a dashboard don’t always translate to revenue in paid search. So our on-staff, Google-certified experts know how to balance move beyond generic, broad-stroke ad campaigns to instead produce the targeted results that drive ROI.

 

Why PPC?

B2B paid search campaigns align with the often long and complex buyer’s journey in B2B, as the prospect moves through awareness to consideration to customer. We design PPC strategies tailored to nurture prospects during the longer B2B sales cycle, ensuring leads stay engaged and informed.

Unlike other digital channels, paid search captures high intent prospects actively seeking solutions. This makes it a powerful tool for accelerating pipeline growth.

Want to beat your competitors at search? By conducting competitor analysis and benchmarking, GGC refines your positioning to outpace rivals in the search landscape.

Unlike agencies that take a one-size-fits-all approach, GGC specializes in crafting PPC campaigns specifically tailored for B2B markets, where the stakes are higher and the buyers are more discerning.

Is it working? With GGC’s paid search programs, you’ll always know how your campaigns are performing with our online, real-time reporting dashboards, giving you “always-on” clarity on exactly where your investment is driving results.

Our Mission:

Inspired, Data Driven B2B Marketing Programs Built to Accelerate Sales

Better Branding

Building global brands on messages that matter and visuals that inspire

Message Architecture | Wow! Creative | Logo and Identities | Video | Photography and beyond...

See How We Do It

Better Leads

Quality leads that quickly convert to sales-ready opportunities

Inbound Marketing | Email Marketing Automation | Funnel Optimization | Data Hygiene | Conversion Rate Optimization and beyond...

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Better Websites

Designed and built to work as hard as marketers do

SEO | Search Marketing | User Experience | Expert Development | Integrations | Ecommerce | Analytics and beyond...

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Better Content

Differentiated, technical content that clients don’t have to re-write
Marketing to Engineers

Search Strategy | Engineer Level Writing | White Papers and Webinars | Public Relations | Sales Material and beyond...

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Better Results

ROI performance that takes the guesswork out of marketing
HubSpot and Salesforce Integrations

KPI Setting and Performance Metrics | Attribution Reporting | Closed Loop Reporting | ROI Dashboarding and beyond...

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Are you ready for liftoff?

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