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SEO Search Engine Optimization Success – Be Found Online
Digital marketing begins with Google.
If you’re not found on Google, it’s almost impossible to get your lead generation campaigns to perform.
Perhaps in no corner of marketing is the pace of change fastest with SEO. It’s a constant cat-and-mouse game, with the rules of the game changing as rapidly as Google’s frequent algorithm updates.
Finding Search Success in the AI Age (PDF)
How do I keep current with constant algorithm changes from Google?
How do I keep ahead of competitors who are trying to outrank me – as quickly as I am trying to outrank them?
How can you possibly keep up?
GGC’s approach to SEO has been to deploy SEO on-staff experts whose only job, whose only focus, is to understand, master and harness the power of Google’s algorithms for search engine success. It’s a tricky business, one that requires this level of concentrated effort and expertise in order to see sustained results.
While everyone talks about the three pillars of SEO strategy – content, technical programming and link building – GGC understands that we have to look beyond those elementary basics. GGC’s approach is more aligned with B2B marketing priorities from a Sales Qualified Lead standpoint. While others focus on boosting traffic metrics alone, we connect the dots to revenue and results, prioritizing SEO “purchase intent” terms that move the business forward.
GGC Understands Marketing Strategies for Engineers
Engineers operate in a world where precision and accuracy are paramount. They seek information that helps them excel in their roles, make informed decisions, and solve complex problems. To effectively market to engineers, we need to recognize these key factors in the material created to provide solutions:
Our comprehensive competitive audit identifies just what our competitors are doing, what’s working for them, and how we can beat them to drive their traffic to your site. “Full scope” SEO results – gaining top-of-page presence not just in rankings, but in AI descriptions, image, video and paid search. Advanced back-linking technology tools that generate more than just jumps in rankings – but also spikes in traffic, leads and quote requests.
| People Also Ask methods that play to the latest AI algorithms being deployed by Google. EEAT: Experience, Expertise, Authority and Trustworthiness – driven content campaigns that win the battle for rankings and clicks. Optimizing websites with the “mobile-first” approach that drive improved rankings. Incorporating the new GSE Generative Search Experience AI algorithms from Google. |
Wondering where you stand today? Try our instant “Website Grader” to get a score on how your site performs on a variety of levels, not just for SEO. Then let’s talk about ways to boost that score – and boost your revenues!
Frequently Asked Questions
What is search engine optimization?
Search Engine Optimization (SEO) is a technique of holistically improving your website so that it is more visible in search engine results. SEO has many components, including:
- Site Speed: How quickly your website loads.
- Structure: The organization and layout of your website.
- Content: The written content and images displayed on your site.
SEO is considered an essential component of any website, a strategic long-term improvement that pays dividends. It involves a complex strategy to gain visibility and traffic in search results wherever people search, such as Google, YouTube, PPC ads and even Insta/TikTok.
How does SEO work?
SEO, or Search Engine Optimization, is a strategic long-term improvement that pays dividends over time. It involves a complex strategy to gain visibility and traffic in search results wherever people search, such as Google, YouTube, PPC ads, and even Insta/ TikTok.
Key Elements of SEO:
- Keywords: Identifying and using the right keywords that people are searching for.
- On-Page SEO: Optimizing individual pages on your website, including links, metadata, and keywords.
- Technical SEO: Ensuring your website meets the technical requirements of search engines, such as fixing broken links and improving load speed.
- Content Creation: Implementing keywords into blogs, press releases, and other content.
- Video Content: Creating engaging videos to attract and retain visitors.
SEO is not about quick fixes but requires time, technical competence, and content. It is essential to play the long game and avoid shortcuts like backlink purchases in bulk.
How can I do SEO for my website?
To effectively perform SEO, or Search Engine Optimization, for your website, you can follow these comprehensive steps based on the knowledge base:
- SEO Audit
- Review Search Results: Ensure the copy in your search result is compelling and accurately represents your site.
- Page Speed: Check if your page speed is fast enough.
- Domain Authority: Assess if your domain authority is high enough to compete for key terms.
- Snippets: Evaluate how many “snippets” you have at the top of the page.
- YouTube Optimization: Optimize your YouTube videos with titles, descriptions, links back to your website, end cards, and transcriptions.
- Content Optimization
- Blogs: Create high-quality, keyword-driven content written by experts. Refresh old blogs with updated information.
- Images: Include images in your blog posts as they are viewed 94% more than those without.
- Internal Links: Optimize blog and webpage content with H1 tags, keywords, image alt tags, and internal links.
- Technical SEO
- Site Speed: Improve site speed performance.
- SSL Certificates: Ensure your site has SSL certificates.
- Plugins: Reduce unnecessary plugins to enhance site performance.
- Robots.txt and Sitemap.xml: Ensure these files are present so Google can index your site properly.
- Backlink Profile
- Review Backlinks: Assess your backlink profile for domain strength and opportunities for new backlinks. Disavow toxic backlinks.
- Competitor Analysis: Run a competitor keyword report to see what terms your competitors are targeting.
- User Experience (UX)
- Google Analytics: Use Google Analytics to uncover where people are bouncing out of the site and how you can prevent that.
- Hotjar: Consider using Hotjar or other tracking tools to see where users go and where they get stuck. These sessions are recorded to provide insights into user behavior.
- SEO Team Roles
- SEO Expert: Recommends trending keywords and addresses loading issues and opportunities.
- Social Media Expert: Knows the trending keywords that make PPC rise to the top of rankings.
- Website Designers and Developers: Fix broken links and improve load speed.
- Content Creators: Implement keywords into blogs, press releases, and other content.
- Video Creators: Create engaging videos.
- Monthly Recommendations
- Continuous Improvement: Complete monthly recommendations from prior months to ensure ongoing optimization.
Our Mission:
Inspired, Data Driven B2B Marketing Programs Built to Accelerate Sales
Building global brands on messages that matter and visuals that inspire
Message Architecture | Wow! Creative | Logo and Identities | Video | Photography and beyond...
Quality leads that quickly convert to sales-ready opportunities
Paid SearchZoomInfo StrategySales Enablement
Inbound Marketing | Email Marketing Automation | Funnel Optimization | Data Hygiene | Conversion Rate Optimization and beyond...
Designed and built to work as hard as marketers do
Search Engine Optimization
SEO | Search Marketing | User Experience | Expert Development | Integrations | Ecommerce | Analytics and beyond...
Differentiated, technical content that clients don’t have to re-write
Marketing to EngineersMarketing for Electronics Expertise
Search Strategy | Engineer Level Writing | White Papers and Webinars | Public Relations | Sales Material and beyond...
ROI performance that takes the guesswork out of marketing
HubSpot and Salesforce Integrations
KPI Setting and Performance Metrics | Attribution Reporting | Closed Loop Reporting | ROI Dashboarding and beyond...
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