Goldstein Group Communications

SEO Search Engine Optimization Success – Be Found Online

Digital marketing begins with Google.

If you’re not found on Google, it’s almost impossible to get your lead generation campaigns to perform.

Perhaps in no corner of marketing is the pace of change fastest with SEO. It’s a constant cat-and-mouse game, with the rules of the game changing as rapidly as Google’s frequent algorithm updates.


How do I keep current with constant algorithm changes from Google?


How do I keep ahead of competitors who are trying to outrank me – as quickly as I am trying to outrank them?


 

How can you possibly keep up?

GGC’s approach to SEO has been to deploy SEO on-staff experts whose only job, whose only focus, is to understand, master and harness the power of Google’s algorithms for search engine success. It’s a tricky business, one that requires this level of concentrated effort and expertise in order to see sustained results.

While everyone talks about the three pillars of SEO strategy – content, technical programming and link building – GGC understands that we have to look beyond those elementary basics. GGC’s approach is more aligned with B2B marketing priorities from a Sales Qualified Lead standpoint. While others focus on boosting traffic metrics alone, we connect the dots to revenue and results, prioritizing SEO “purchase intent” terms that move the business forward.

GGC Understands Marketing Strategies for Engineers

 

Engineers operate in a world where precision and accuracy are paramount. They seek information that helps them excel in their roles, make informed decisions, and solve complex problems. To effectively market to engineers, we need to recognize these key factors in the material created to provide solutions:


Our comprehensive competitive audit identifies just what our competitors are doing, what’s working for them, and how we can beat them to drive their traffic to your site.


“Full scope” SEO results – gaining top-of-page presence not just in rankings, but in AI descriptions, image, video and paid search.


Advanced back-linking technology tools that generate more than just jumps in rankings – but also spikes in traffic, leads and quote requests.


 


People Also Ask methods that play to the latest AI algorithms being deployed by Google.


EEAT Authority- and Expertise-driven content campaigns that win the battle for rankings and clicks.


Optimizing websites with the “mobile-first” approach that drive improved rankings.


Incorporating the new GSE Generative Search Experience AI algorithms from Google.


Wondering where you stand today? Try our instant “Website Grader” to get a score on how your site performs on a variety of levels, not just for SEO. Then let’s talk about ways to boost that score – and boost your revenues!

Try Our Free Website Grader

Our Mission:

Inspired, Data Driven B2B Marketing Programs Built to Accelerate Sales

Better Branding

Building global brands on messages that matter and visuals that inspire

Message Architecture | Wow! Creative | Logo and Identities | Video | Photography and beyond...

See How We Do It

Better Leads

Quality leads that quickly convert to sales-ready opportunities

Inbound Marketing | Email Marketing Automation | Funnel Optimization | Data Hygiene | Conversion Rate Optimization and beyond...

See How We Do It

Better Websites

Designed and built to work as hard as marketers do

SEO | Search Marketing | User Experience | Expert Development | Integrations | Ecommerce | Analytics and beyond...

See How We Do It

Better Content

Differentiated, technical content that clients don’t have to re-write
Marketing to Engineers

Search Strategy | Engineer Level Writing | White Papers and Webinars | Public Relations | Sales Material and beyond...

See How We Do It

Better Results

ROI performance that takes the guesswork out of marketing
HubSpot and Salesforce Integrations

KPI Setting and Performance Metrics | Attribution Reporting | Closed Loop Reporting | ROI Dashboarding and beyond...

See How We Do It

Are you ready for liftoff?

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