2017 B-to-B Marketing Budget Review

2017 B-to-B Marketing Budget Review

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It’s that time of year for b-to-b businesses – and there are a few things to consider before your company begins implementing your 2017 Marketing Budget.

You’ve made your budget, but are your numbers good? According to the annual CMO (Chief Marketing Officer) Survey the magic number to budget is 7.5% of your annual revenue. The US Small Business Administration concurs with their percentage being 7.8% of revenue.

The landscape for sales and marketing is more competitive than ever. Messaging now needs to go beyond just being aware of the market into messaging geared towards customers nuanced needs. Are your buckets allocated properly with your focus on content to address those needs? Good content generates good leads and that’s the goal. To find out more, download our new eBook today!

Download Our eBook Now

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About the Author:

Joel Goldstein, President

Joel Goldstein, a proud graduate of Kent State University, is the president of Goldstein Group Communications, the agency he founded in 1992. While the agency has evolved during the years from its initial roots as a PR agency to become a full-service lead generation and branding firm, GGC has remained consistent in its focus on serving B2B companies that have some degree of technical or engineered content. Joel drives the agency’s strategy with a particular emphasis on incorporating new technology tools to drive improved performance, a focus on “Measurably Better Results” that has formed the foundation of the agency since its early days.