Goldstein Group Communications

B2B Manufacturing Marketing: Electronics Expertise

Electronics industry copy you don’t have to re-write!

For more than three decades, Goldstein Group Communications (GGC) has helped electronics companies grow their business through strategic, results-driven marketing programs. From embedded systems, components, power management, sensors, test and semiconductors, we understand the complex world of electronics and how to communicate it to technical audiences. Our deep industry expertise means we can craft compelling content, generate high-quality leads, and position our clients as leaders in their markets.

Wouldn’t it be great to work with an agency that knows:

  • Your chips are not for eating.
  • State-of-Health (SoH) is not a medical condition.
  • Error vector magnitude is not a measure of driving misdirection.

GGC has helped launch a wide range of electronic products, from complex systems and precision instruments to individual components. We create powerful branding and integrated marketing programs that deliver measurable results. Our strategic marketing approach goes far beyond traditional promotion, diving deep into the intricate world of technical marketing with a nuanced understanding of how engineers, engineering managers, and technicians make critical purchasing decisions. We decode the complex buying processes that involve multiple influencers, crafting targeted messaging that speaks directly to both technical solutions and economic value propositions.

GGC is uniquely equipped to support your multiple sales channels. We address pain points, presenting your products as both technical and economic solutions to real-world challenges. Our deep industry knowledge and long-standing relationships with key media editors mean your product launches get noticed across the right publications, by the right audiences.

With GGC, you get more than a marketing agency; you get a partner who knows how to turn complex technology into compelling stories that drive business growth. Learn how GGC can maximize your marketing ROI.

We understand technical marketing:

  • How to carefully position electronic products using our differentiation triangle to highlight their advantages over competitor products.
  • How to generate leads and nurture them into true sales opportunities.
  • Which marketing tactics are most effective for your prospects.
  • The kinds of content that technical buyers want and how it’s changing for younger buyers.

Engineer-to-engineer content

Beyond our technical expertise, manufacturers appreciate how we differ from other B2B marketing agencies.

  • We employ electrical engineers to produce engineer-to-engineer level writing that clients don’t need to re-write.
  • We staff our digital marketing team with seasoned “hyper-specialists” for each marketing channel: marketing automation, paid search, SEO, website conversion, writing, video and design.
  • We measure everything, drawing a straight line from marketing to sales to Roi.

5 Stats That Process Equipment Marketers Should KnowView Interactive Infographic

Content for Electronics Buyers

We specialize in developing technical content that effectively positions electronic products in a competitive marketplace. Our specialized team crafts detailed materials that address crucial engineering specifications while tackling the complex landscape of industry regulations, certification requirements and performance parameters that truly matter to technical decision-makers. From power consumption optimization and space constraints to operating temperature tolerances, EMI susceptibility and long-term operational reliability, our content demonstrates a deep understanding of the technical considerations that drive purchasing decisions in your market segments.

This type of content doesn’t just inform, it drives action. By educating prospects at every stage of the buyer’s journey, our content moves them down the funnel with purpose and clarity. From blogs, white papers and technical articles to videos, interactive ebooks and other high-engagement formats, we create compelling content that builds credibility, supports the sales channels and positions your brand as a knowledgeable, reliable solution provider.

SEO and AEO That Attracts Technical Buyers

We optimize content around the technical terms, applications, and solution-focused queries that electrical engineers actually use when researching components, systems, and design challenges. Then we go further, beyond the search engines, and optimize for the AI answer engines. We use AI tools ourselves to understand search patterns and create content that ranks well for the technical keywords that electrical engineers use.

Paid Search and Pay-per-Click (PPC) Advertising

Paid search advertising is the premiere strategy for reaching electrical engineers at the moment they’re actively searching for technical solutions.

Our campaigns focus on the specific technical keywords and problem-solving queries that electrical engineers use – from “low-power microcontroller design” to “EMI filtering solutions” – ensuring your pages appear in search results exactly when engineers need them.

Electronics Websites and Magazines

Electronic components and electrical systems evolve constantly, which means engineers must keep themselves informed, including through trade media. For decades, we have helped clients establish thought leadership and showcase solutions in technical trade magazines and websites. We leverage established relationships with publications like All About Circuits, EDN, Tech Briefs, and EE Power to generate awareness and preference. In fact, editors often reach out to us for interviews and contributed tutorial articles.

When it comes to media advertising, our experts know which electronics publications and ad formats generate the best ROI. By combining data with decades of experience, we consistently exceed industry benchmarks.

Convert Website Visits into Sales

The latest research confirms that company websites are the top source of information for electrical engineers looking for a solution. Typically, technical buyers consume 5-7 pieces of content before they reach out to a salesperson.

Electrical engineers need detailed technical specifications, application notes, design examples, and performance data to make informed decisions. Websites that have this content pull visitors down the marketing funnel—content that speaks the language of electrical engineering and addresses the specific technical challenges engineers face in their designs.

What’s more, websites must be built for conversions. Looking at data, our CRO and UX experts design websites that convert anonymous traffic into sales.

Integrate Martech and Connect Marketing to Sales

GGC is an integration partner who connects platforms like Hubspot, Salesforce, and ZoomInfo to amp up your sales. Integration makes it possible for marketers to:

  • Track the long, complex sales cycles typical of selling to electrical and design engineers.
  • See which marketing activities are generating revenue and calculate ROI.
  • Avoid gaps in lead follow-up and automate sales prospecting.
  • Put Sales and Marketing on the same page with the same data.
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